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Digg It - 5 Common Web Design Mistakes and How to Avoid Them
It’s easier than ever to stake your claim on the web with plug-n-play templates and other one-click wonders, but ha
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ving a poorly designed website can be a real turn-off for your readers. Great web design is one of the keys to pros
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ering online. I hope these ideas will help you attract your ideal reader and build your client list.
1. No whit
1. No whit
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
space. Avoid wall-to-wall text on your website. So many websites are laden with paragraphs and dripping with
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ads.Instead of all-text, use white space and clever graphics to give your reader a break, and to lead gently to th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
final destination (your offer).
2. No focal point. Something has to be the boss, folks. Shallow as it is,
2. No focal point. Something has to be the boss, folks. Shallow as it is,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
can tell you in about 5 seconds whether or not I want to do business with someone based on the look of their websi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
te. I know I’m not alone in this instinct. Make sure you have a focal point on your web page – something that ref
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ects who you are and lends credence to your message. If you’re writing a blog post, consider inserting a graphic.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
A picture says a thousand words.
3. No call to action. Every page of your website is a potential gateway t
3. No call to action. Every page of your website is a potential gateway t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
your company. Since you never know which door someone may walk through, be sure to include a call to action on eve
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ry page of your site. Examples are:
- Join our mailing list
- Request a free brochure
- S
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hedule your free consultation
Call for a free demo.
Don’t send your visitors away empty-hande
Don’t send your visitors away empty-hande
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
!
4. No breadcrumbs. The web is an amalgamation of rabbit trails. It’s easy to get lost. Be sure to help y
4. No breadcrumbs. The web is an amalgamation of rabbit trails. It’s easy to get lost. Be sure to help y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
our reader by including easy to use site navigation at the top and bottom of your site and a ‘you are here’ breadcr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mb trail i.e. Home>How we work>Success stories. We all feel more secure with a map, right?
5. No more me-me-me.
5. No more me-me-me.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
/b> Unless you want your mother as your only reader, don’t write all about yourself. My favorite websites are those
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
that speak directly to my problem, offer a solution, and send me on my way. It’s okay to write about yourself, ju
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t not on every page. Keep it real and keep it focused on your reader.
Whether you do a website yourself or work wi
Whether you do a website yourself or work wi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
h an expert, I hope these ideas will help you build a website that attracts clients and builds your online presence
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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