Digg It - Internet and Businesses Online

Introduction

You’re website reads well and you’re proud of it. But, you’ve tried and tried to create something that looks good too, and you can’t seem to get it together. You’re waiting for rave reviews but none have come your way. Your website is a flop. Not to worry. You’re not al

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one. You want to fix it but you don’t have the big budget you need to hire a great web developer. Check out some simple ways you can improve your website and get it into better shape, now!

1. Balance your page

When users enter a website, their focus first starts at the top left of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the page, and hovers there before slowly tracking to the right. Contrary to what many think, the web user is focused more on the text of the page, rather than images or graphics. This is where balance comes into place.

Balance will not only make your page more visually appealing, bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it will make your page easier to read and items easier to find. A good layout will help the objects on your page to flow.

2. Keep it simple

Less is more. Clean your website up by removing all the unnecessary visual elements. This will allow important items to stand out. Leave some

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

white space on the page. The allusion of space is visually pleasing, as well as easier to navigate. Otherwise, your visitor will get whiplash by darting their head from left to right in an attempt to look at all the information crammed on your screen. Or worse, they’ll click on out

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f there in a hurry.

3. Fix your fonts

The size and type of font you select will have an effect on how your reader takes in your information. What font should you use? San-serif fonts such as Arial and Verdana are popular choices for on-screen reading. And keep the size in mind too.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The font size should be no smaller than 10 points and no larger than 14 points. You don’t want the reader to be able to read the information from across the room, but you don’t want them squinting and leaning closer to the monitor either.

4. Clean backgrounds

Go subtle. The backgr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ound textures and colors you choose have the ability to gauge the overall appeal of the website. Lots of texture and graphics in the background can be distracting, and the more texture you add to the background, the less noticeable your text and images become. If you’re going to us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a color on the background, make sure there is a significant contrast between the background color and the text. Strike a good balance, or you may compromise the readability of the text. Make good choices. You will rarely go wrong with black text on a white background. It’s crisp, cl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ean, and easy to read. Be cautious when using darker and brighter colors such as red or yellow. They cause visual fatigue and the reader will lose their focus on the text.

5. Graphics

Graphics are often overused on webpages. We often clutter the pages with objects that look cool bu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

serve no purpose other than to increase the download time. Here are some instances where you can use graphics to enhance your pages:

• Logo – Your logo is your brand recognition and it adds visual appeal to your webpages.

• Title bars – The title bar lets your visitors kno

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

w which page they are on.

• Horizontal rules – Graphic lines are often used to separate categories or sections of a webpage.

• Background images – Are used to add visual appeal or make a web site easier to navigate.

• Photos – Personalize a website and make it invit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing.

• Navigation icons, such as ‘home’ and ‘back’ enhance a page because they are familiar and users anticipate seeing them.

5. Easy navigation

Create a toolbar with links that are easy to navigate. Position the toolbar in an area that makes sense. Web users often look for t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e toolbar across the top or down the left hand side of the page. Going with the norm will create a sense of familiarity and facilitate the ease of navigation. And don’t forget a link to your homepage. It’s often forgotten but very important to point your users to your home page. Chec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

k out www.invesp.com for an example of easy and well structured website navigation.

6. Text readability

You have great copy, but are you displaying it effectively? Make your pages easy to read. Break up blocks of text and create short paragraphs.

• Consider the key points on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

each page and create headings and subheadings.

• Only use one or two fonts. Select one font for your headings and subheadings and another for the body text.

• Highlight key words and phrases by bolding or using a different color. Be careful when selecting colors, and don’

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t use every color in the rainbow. Many such as yellow and pink don’t stand out well if you’ve selected a white or black background.

7. Scrolling

Horizontal scrolling? Yikes. That needs to go, now! Users hate, hate, hate to scroll left to right. It’s disorienting and annoying, so if

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you’ve got it, lose it.

Vertical scrolling is ok if you have to have it, but consider moving larger blocks of information to another page and providing links. There’s also the danger of missing vital information that falls below the screen if a user decides not to scroll down to vi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

w it. So if you’ve got to have a scrolling page, try to keep all your important information above the fold.

8. Make it quick

We all get impatient when it takes more than 5 seconds to connect to a website. Users want to make contact, and make it quick. Ensure that your pages load a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s quickly as possible. Eliminate unnecessary graphics, especially flash graphics…they can be time hogs. You need to make an immediate impression, and the only impression you’re leaving as your page slowly grinds in to view is “this page sucks”….if they’re still there to see it at all

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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