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Psychology behind the colors that can make or break your website’s success.

Did you know that the values associated with colors can have a significant impact on your website’s success? And d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

id you know that you can change your visitor’s feeling, mood and reaction by using different colors on your website?

Some professional web designers do not realize the impact that a single color can have on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

heir project when designing a website for their clients. In reality, the meaning of colors will send the first message of your website to your visitors. You don’t have to be a genius to find out why since it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s obvious that the first thing they (visitors) see is the color of your site!

I have studied one hundred visitors to evaluate their patience for uploading a web page. First, I tried a plain black background

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

age and the average waiting time was up to 2.47 seconds. Then I tried a plain white background page and the average wait time for uploading the web page increased to 4.89 Seconds.

The reason is just fear. Pe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ople are afraid from black and darkness and they feel vulnerable when they see a plain black page. I won’t go in detail about this subject in this article but if you would like to know more you can always vis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t our site at www.websitedevelopmenttech.com and get more information about color psychology.

What color should you use when designing your website?

Before answering this question you shou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d do some research about your target audiences and find out about their character, behavior, mood, emotion …etc. I’m not asking you to go and find each individual and interview them to find out their feelings

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and emotions. All you need to do is find the answer of these two questions:

1-What is the market segmentation that you are targeting? a. Age b. Gender c. Culture d. Geographic location

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

2.Why are they coming to your website?

Let’s take a closer look at these two questions.

A.Market Segmentation:

a. Age: What is the most appropriate color for the age group

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that your website is targeting.

b. Gender: Men and Women have different taste and they react differently to colors. For example, the color pink is more appealing to women.

c. Culture: Colors mean different

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

things to different cultures around the world. People associate colors to special events in their culture. For example, white is the symbol of purity and virtue in some cultures while in others white is assoc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ated with mourning and grief.

d. Geographic Location: Sometimes geographic location can change people’s interpretation of certain colors. For example, people that are living in a desert area tend to be more

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

passionate toward bright colors from yellow to orange vs. people that are living in the mountains.

B.Why are they coming to your website?

a. That is a very important question which determin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s the mood and feeling of your visitors. For example, people go to a lawyer’s or a doctor’s website because they have a problem and they want to be FIXED. This means they are not really excited or happy about

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that issue. Although, this may not be the case all the time there are some exceptions such as plastic surgeons, patent attorneys…etc.

As a designer, once you know your target markets then you can decide wha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

color to choose to get the best possible outcome for your site. Sometimes you may end up changing some colors that you thought would be interesting to your visitors.

Remember, no matter how much you know an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d how hard you try, there is no guarantee that you can make it the first time. That is why it is important to monitor the results of your website and know how visitors are interacting with your site so you ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

change your mistakes and learn from it.

If you want to know more about the psychology behind colors you can visit our website at http://www.websitedevelopmentech.com/website-design%20internet%20marketing%20

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd%20SEO%20learning%20center.html and learn more about website design and internet marketing subjects.

You can also sign up for our news letter for Free and get updates via email.

Best Regards,

Shawn Davar

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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