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Ask your self these two simple questions before you begin your web site project. “What message are you trying to deliver and who are you trying

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to deliver it to?”

I feel this is where you need to start before you even talk to someone about Web Site Design.

Get to you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

message fast. What do I mean? Most people have a very short attention span. When I get to a site I want to know what the site is about fast. I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

do not want to read about how long you have been in business or that your company is named after your favorite hunting dog? Tell me about all th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at other stuff on secondary pages. What I want to know is how can your company or product help me now.

Do not overload your visitors with to mu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ch information. If you have multiple products that you will be marketing on your Web Site, Design the Site so that each product has a page. You

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hould mention your products or services on the home page but do not go over board.

Do not over load your site with a bunch of flashy animations

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. It is a distraction from your message and that is not what you want your visitors to remember. You can use these animations on your site but p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ick and choose wisely where to use them.

Keep it Simple. All of us have gone to pages that were so complicated to navigate that we left and wen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to another web site. The first site might have had the exact item that we were looking for but we could not find it. That company lost a sale b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ecause their Web Site was too complicated.

Just Keep it Simple!

Does you competition have a Web Site? If they do, then take advantage of this.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Do not copy the competition’s site but use it as a way to better develop your own site.

Keep your site up to date. Nothing makes me leave a We

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Site faster than old out of date content or content that I have seen over and over again. If you no longer sell an item or offer a service, why

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is it still on your site? Why do you have a message about your half off end of the year sale when it is April? It does not take much time or e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ffort to keep your site updated.

How will people find your Web Site on the Internet? This is a very important step. You can have the Best prod

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ct on the Best Web Site and if nobody can find you then you are just spinning your wheels. You must choose the correct keywords and place those

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

keywords in the proper place on your Web Site. If you call your product something, but the customers call it something else, then they will not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

find you.

Web Site Design is a balancing act between how you want your s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

te to look and how you want your site to function. If you are building your site your self of have a Web Design Company build it for you, just m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ake sure that your site functions properly and that it contains relevant up to date content. And remember you almost always get what you pay for

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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