Digg It - Internet and Businesses Online

If you go for traffic you can build it. No prob. But it does not necessarily turn into sales.

If you were a star salesman you would not chase after every pro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

spect you can find. That is what amateur sales people do. No, you would be selective and gofor what are known as "qualified" prospects. These are the ones who

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

might be interested in buying from you.

It is the same with vacation rental web sites. We have one in the Scottish highlands and we've made many experiments

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

with building traffic. For example, I wrote a page called Avoid Speed cameras, Fines and Points on your Licence, and I made this a subsidiary page of a main

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

age called Touring Scotland from Glencoe. This really has little to do with vacation rentals.

We had hundreds of extra visitors to the site immediately it wa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s published. But not a single extra booking.

If you build up your content on your site it may lead to many more visitors. But it does not necessarily lead to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

more sales if they are not in the market to buy. You won't go higher up the Google rankings either. You can add pages of news, pages covering the latest stor

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es, all sorts of content which is only marginally connected to your main page keywords but the important thing - more customers, are not there.

If your vacat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion rental guests are really determined to find you and no one else then they will, however bad is your web site. One click and they’re off. You’d better get

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

them on that click. There are many internet tarts who hit and run. They find you, have a quick look and if they don’t see what they want they move on to some

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lse.

A few facts

Most of your web site visitors only look at three or four pages – even if you have 30 or more in your site.

About half move on immediately

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

they open your index page. Your site may not be what they are searching for. But it may be just what they want and you are not giving them the information th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ey want

The movers spend less than 10 seconds on your site. The ones who stay will note your site and come back for a second visit later if they like what th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ey see. About 20% of your site visitors will come back for a second look. You can attract visitors with interesting pages which give them what they want.

For

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

example, have you thought about putting up a page about the weather in your area throughout the year? You’ll get visitors to your site directly into it, and i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t is not too difficult to get up the top of the weather search pages.

But they do not necessarily turn into buyers, that is the problem.

If you are a vacati

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on rental owner then you ought to show your availability, because many visitors will not fill in a form and wait for a reply. They want to book somewhere now.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

We know from the Google analysis for every page, where the visitors come from and where they go to. Serious prospects visit our cottage details page, and the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

availability page, and the prices page. The other pages get far fewer visitors.

See our experimental traffic building page at http://www.bayviewkentallen.c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o.uk/touringscotland.html

It is fairly easy to build traffic - much more difficult to build "qualified" traffic which is in the market for what you sell

Joh

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Networking isn't just about making contacts. Here are a few networking tips on ways to stay in touch.

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