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More than 93 per cent of Internet users indicated they favour speed and readability over appearance when visiting websites, according to a rec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ent online poll conducted by Webcopyplus.

When Internet users were asked what's likely to drive them away from a website:

- 51.2 per cent in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

icated "slow load times"
- 42.2 per cent specified "weak web copy"
- 6.6 per cent noted "poor visual presentation"

A total of 25

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

users participated in the web writing service provider's online poll during a four-month period that ended in April of 2007.

The poll result

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

clearly suggest functionality and clear messages top Internet users' desires and demands.

Speed

A total of 132 Internet users noted they ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

quick to hit the ‘back button' when pages are slow to load, implying they expect websites to deliver information rapidly without exception.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he Web is fully capable of distributing communications at a staggering rate, but many web creators willfully hinder the technology. For the sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e of visitors, you should optimize your images, streamline your HTML and stay away from self-serving Flash intros that provide little or no va

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ue.

While Flash is an effective tool for adding audio, video and animation to a website, it's simply overused.

Why make visitors wait as muc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as a minute just to watch a logo spin around? It's a blatant disregard for web users and their time. In fact, most Flash intros are likely no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

created with the visitor and business in mind, but rather as an opportunity to showcase a programmer's abilities.

If someone wants to experi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ent or go for design awards, it shouldn't be done on the customer's dime.

Web writing

Web writing was deemed most important to 109 poll part

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cipants. Why? Well, if a site's web writing does not present the information needed by users, the website provides little or no value regardle

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s of how fast it loads or how stunning it looks.

Provide online visitors web writing that is relevant, concise, scannable and objective. Stay

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

away from marketing hype, which is one of the quickest ways to get labeled a ‘spammer' and kill your credibility.

Design

The fact that only

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

7 poll participants placed weight on visual presentation doesn't mean designers hold a small role in the Web and its evolution.

Quite the con

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rary. Good designers and programmers recognize the fact that design is both function and aesthetics. It's not about decoration.

Good design i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the tool and principle by which we craft and convey successful communications. Consequently, good design is what ultimately produces useful,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onvenient and simple websites.

At the end of the day, load time, web writing and design all have integral roles in promoting usability and po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

itive online experiences.

Deliver on all three fonts and you'll experience more online traffic, happier customers and a healthier bottom line

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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