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Flash on a website can really enhance a site and entertain with visual movement and dynamics. But I'm still surprised to see complete Flash sites that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

seem to be more informational type sites. For music, design or multi-media type sites this may be very appropriate and even expected by your visitors

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

But if a site is primarily there to provide information, sell products or services, why would a visitor want to wait for flashy intros? Some Flash ca

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n enhance, but too much Flash can hurt a site (sometimes without the site owner being aware of it) and frustrate visitors. Here's a list to consider w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en using Flash:

Some visitors may still have a slow Internet connection which can cause animations or movies to pause, stutter and generall

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y slow down load times.

Some visitors may not have the required Flash player plug-in or the latest version, which means they'll have to dow

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

load software. Example: I was looking for examples of great Flash sites and went to www.Disney.com

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

> and couldn't get into their site until I download Flash Player 9. I currently have Flash Player 8, so I'll need to upgrade before revisiting their s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te.

Once I've seen the Flash animation once I usually don't need to see it again and again each time I visit a site. Always provide a skip i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntro link for Flash intros. Some sites will play the Flash animation only the first time that you've visited a page. This is a nice feature especially

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for repeat visitors.

Depending on how it's used, Flash can hurt Search Engine Optimization (SEO), and possibly lower search results, which i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

becoming more and more important to site owners, marketers and web designers. In some situations, where Flash isn't necessary, try replacing Flash wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th images or even styled text. For images, alt and title tags can have associated descriptive keyword text that can be seen and used by search engines

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Obviously the visually impaired will not be able to enjoy your Flash animations, and screen readers used by the visually impaired may not g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

et your message at all since there may be little or no text to read. For more information on website usability, visit usability.gov or check out usabi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ity expert Jakob Nielsen at useit.com.

Offer an HTML version of your Flash website.

Flash may be more difficult to modify later. O

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f course this is dependent on who created and is maintaining your site.

Here are some questions to ask if you're thinking of integrating

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lash.

Is Flash going to help me communicate to my audience? Will the majority of visitors have the Flash plug-in? Is slower download time acceptabl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e? Do I rely on search engines for traffic, and will I still have good search engine results?

As you can see, Flash is not always the right option.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

arefully research and choose the right tools that work best for your project. Be sure that your website is focused and appeals to your target audience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Listening to your people. As in life, many things that work best in business are the simplest things. In this easy to use toolkit, the benefits of listening and the key tips of how to do it best will help you manage to success...

Have you had an email fiasco where everything went totally bananas? Things you never meant to happen, happened. And you felt like hiding in some deep, dark cave, where no one could find you. Keep reading, because if this ever happens to you, you'll know what to do and... How to Turn an Email Marketing Disaster Into Profit.

Most people who write and publish an ezine or newsletter have two main objectives - to provide good content to their subscribers and to make some money from their publication. This article focuses primarily on how you can use your newsletter to generate income from your subscribers.

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