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In light of the digital music revolution, web music stores are quickly finding themselves irrelevant. Now that customers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are able to easily purchase individual songs from I-Tunes and other sellers of digital downloads, customers need a real

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y good reason to purchase an entire CD. After all, if you only like one song, why pay for everything else? The following

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rticle will suggest some creative examples that web music stores can use to ramp up their sales.

1. Offer Sample Musi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Clips: This seems obvious, but it’s amazing how few stores actually offer this. Most people want to try it before th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y buy it, so offering a 30 second sample of songs will greatly increase sales.

2. Search by Song Title: Many web

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

usic stores discover that customers frequently search by song title when they cannot remember the artist or album name

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hey are looking for. Adding a search by song feature (or better yet, search by lyrics) can dramatically increase the chan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es that your customer will find what he is looking for.

3. Visitor Reviews & Ratings: A short paragraph written b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a professional music reviewer is simply not enough. Customers want to know what other “normal” people think of the CD.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Let them rate and write their own reviews of a CD. This will empower your visitors and create a sense of online community

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

4. Show Them What’s New: Don’t make your visitors sort through tons of pages just to find a new release. Show t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

em what’s new from the start. Many visitors don’t know exactly what they are looking for, so a suggestion would be much

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

appreciated. For example, tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

usic-store.asp">C28’s Christian Music store shows highlights of a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

="http://www.c28.com/new-christian-music-store.asp">CDs of Christian Music on their home page.

5. News Section:

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Keeping your customers informed about what’s new and upcoming will create a buzz around your new releases. Having a news

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ection is a great way to get your customers excited about upcoming music.

Like it or not, digital music is here to stay.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Web music stores must find a way to evolve or they will quickly find themselves irrelevant. If properly implemented, th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tips above will serve as a good starting point for starting this evolution and in the end, will hopefully increase sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services.

It's important for you to have more than one online niche market to be profitable. Online businesses are very fragile business that can be wipe out over night.

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