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Digg It - Turn Visitors Into Buyers - Simple How-To
We implemented a simple idea at our web store that really helped turn visitors into buyers. Our traffic often lands on
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
a product-specific page because they get to us via a search engine or comparison shopping site. We were showing just on
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e product on the landing page, big mistake. If the user didn't like that product for whatever reason, they clicked away
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and we lost them. So we thought we should show other products at the bottom of the page like most major sites do. We ad
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ded "other products you might like" at the bottom of the page and displayed what we thought were popular items, but it
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
didn't really help because the other products were not related to what they came to see. We needed to get more in the h
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ad of the consumer and understand their intentions better.
Our challenge is that we have 15,000 products. As such, our
Our challenge is that we have 15,000 products. As such, our
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
categories are really broad. The list of products is too large to actually go through them and develop some type of li
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nking methodology manually. This is probably a common problem.
The answer turned out to be really simple, but required
The answer turned out to be really simple, but required
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a little dynamic programming. We actually had all the tools we needed, but had not put them together appropriately. Let
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
me explain.
We already have a search function on our site that worked quite well. You put in keywords and it spit out
We already have a search function on our site that worked quite well. You put in keywords and it spit out
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
product suggestions that were relevant. So what we did was this: As the page loads, take the product name from the lan
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ing page (which is our best clue as to the consumer's intention), put it into our search engine dynamically (as if the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
user had searched on that very product) and then display the search output under the product they came to see on the la
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nding page.... THERE YOU HAVE IT. The "see other products" at the bottom of the page are now VERY relevant to what they
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
came to see. If they clicked on a specific Cannon Camera in Shopzilla, they would see that specific camera on our landi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng page, but we'd show 8 other cameras under it that were very similar so they had variety. We're seeing better stickin
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ess and more visitors turning into buyers as a result of this strategy....
In short, if a user comes to your site havi
In short, if a user comes to your site havi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
g already done a search, you need to use that data as a window into their intentions. If you understand their intention
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s, you can better serve their needs, and will ultimately get a sale. Simple consumer behavior applied to web technology
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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