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In creating a website designed to sell a product or service, there exist two vitally important, and mutually dependent factors that will either serve to make, or break, your sales pitch. The first of these,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as you probably know, is your copywriting skill. Without professional, persuasive copy, your project simply won't get an inch off the ground.

But while copy is the number one ingredient to a successful sale

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s website, the second factor: the aesthetic factor, runs a close second. Simply put, if you have compelling copy and an ugly or visually distracting website, your whole business is going to suffer, and suffe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

big time! It stands to reason that the best option for you and your online business, is to harmonize the copy into the visual design so one supports the other, and vice versa. Some key pointers are provided

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

here to assist you in doing just that.

We are going to be looking at three essential visual features of web page design for your sales letters:

1. Use of color,

2. Choice of font, and

3. Layout.

1. Use

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of color

Be sure to take into account effective use of color while designing your website. This rates as highly important because people subconsciously relate different emotions to different colors. We don'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t use phrases such as 'to see red' without good reason.

But the bottom line is this: you really can make your product or service more appealing by making a careful choice when it comes to color combinations

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on your sales site. Following you will find a basic guide: Black and white looks very business like and exudes authority (however it can be hard to read if your site uses a lot of text, so do consider thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

factor too.)

Blue inspires trust and confidence.

Neutral shades such as browns and greens tend to put people at ease and make them feel more comfortable.

Reds can be highly effective for drawing attentio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n to headings and other areas of your website you wish to make stand out and trigger action. However, they also can trigger subconscious warning messages, so be careful how you use them. Examine the most suc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

essful marketers websites, and see how and where they use red, as an example to follow.

A final point on the subject of color: Don't make the pages hard or even impossible to read by using a dark coloured f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ont on a dark background, or bright coloured font on light background. You would be surprised how many designers do this, oblivious to the detriment it is having on their overall web-marketing success.

2.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Choice of font

Resist the temptation to use that fancy new font you just downloaded because it will not necessarily be installed on everyone else's computers. Putting-non standard fonts on your web page do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sn't necessarily mean that everyone will be able to see them. Their browsers will revert to a standard font, already installed, which can ruin your layout making your site, and consequently, your service or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

product, look instantly unprofessional and third-rate. Away clicks your potential customer, never to return!

The rule here is simple: Stick with the standard fonts that everybody already has such Arial, Cou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ier or Times New Roman. Georgia has also become a popular choice on websites in recent months. However, if you want a fool-proof solution, use Verdana because it was specifically designed by Microsoft to be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

read via the computer screen comfortably. A final point on fonts: Remember to set the font size so it can be read easily on different monitors.

3. Layout

The final component we will look at here is a featu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re of layout - page width. In a nutshell, don't make your visitor scroll left to right to read your page, because he or she will tire of it very quickly and leave! It smacks of amateurish design and probably

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

worse, lack of sensitivity to the needs of the visitor. Avoid this by setting the page width to a maximum of 600 pixels, and you should have nothing to worry about.

Incorporate these features into your web

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

design and you will be off to a good start, avoiding three of the basic errors that scream, 'Amateur!' on so many sites on the Web, and that drive visitors away before they even look at what you have to offe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most of us have taken jobs without much thought about where they will lead to in the future. It was a source of money - income -at the time. If you're not careful, you can get stuck in such a job and never get out of the rut.

If you are going into business for the first time, it can be both exciting and unnerving, yet every year more and more people are making the choice to go it alone. What can you do to make sure you make it past the first year?

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