Digg It - Internet and Businesses Online

Your online competitors are only a mouse-click away so keep your website simple to use and your prospective customers are more likely to stay around and 'buy' your wares. People expect a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

web site to be useful, fast, reliable and user-friendly. Gimmicks distract them from their goals! Distraction is commercial suicide.

We all know the Internet has empowered customers to shop around. It's v

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ery easy to compare prices and products now. So if you make their web experience difficult, then you're off their list with just one click. So take a leaf out of Ronseal's philosophy - 'It does what it says on the tin'.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It's amazing the very people (bosses) who pay for and approve the millions of naff, bloated, over-indulged websites are the same business men who wonder why their sites attract no sales - It's not for them to use, it's for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the customer right? Doh! You must think CUSTOMER online as much as you do off-line.

Believe me, it is a fact that over-use of flash animation, long downloads, bloated imagery, 'dynamic' gizmos and too ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y adverts on websites are PROVEN TO BE A BARRIER to your site visitors - the very people you WANT TO ATTRACT! You wouldn't make it difficult for customers to walk into your shop... so why do it with your web site?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

>Wherever possible Keep it Simple Stupid! Keeping it simple means having a fast loading website and easy to use, consistent menus. It needs to be obvious with-in a few seconds wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at the visitor needs to do/click to find what they want. So don't add heavy imagery or too much animation. Have just one or two central messages or an offer that you want to 'push'. Your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

page Titles, subtitles and link text should be obvious. Avoid 'Click Here' - much better to say 'Find out about our new [product xyz]'.

Make sure your website has a font/text of a good size and is readab

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

le . A good contrast of background and text colours is essential these days. Have short paragraphs with keyword sub-titles so people can skim-read the page.

Your home page is you're online shop window - y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

p, make it attractive but make it happen quick and uncluttered. Your visitors have a low attention span (just a few seconds actually) and there finger is on the trigger to fire up a new website if yours takes too long. Ok

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

so broadband is here - BUT still the world has millions of users of slow dial-up connections. So all those cool Flash websites look great over broadband but never see the light of day over dial-up. So you just lost a poten

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tial customer if your site is slow to load.

Use your Hit Counter/Visitor Stats. If you have a 'hit counter' installed on your site check the stats for 'bounces' whi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ch occur when a visitor hits your website but immediately exits the site. Too many of these and it's telling you there's something wrong! Check how long your visitors stay on your site for - it may surprise you that it's o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nly a few seconds.

Ensure your web designer builds you an error-free and W3C validated website. This goes along way to helping your website visitors, it also helps yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r search listings and your website is more likely to be user-friendly. Test the site with as many real people as possible and adjust the site on their feedback.

Avoid web designers who get carried away trying to out 'cool

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

' their peers with the latest gismos. They are guilty of online treason. If the gizmo is necessary (and I doubt it) ask yourself if the gizmo masks the message... if it does ditch the gizmo.

It is the y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

digitalidiom.co.uk/w3c_web_standards.php" target="_blank">website designer's job to ensure a website is build correctly to attract visitors and to ensure when the visitor gets there they can easily find what they came

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for. Seems simple and obvious to me

So to summarise: if you want the latest bells and whistles website then you may as well put up the close sign. Keep it simple and think about your customer's needs and varying abilities

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. If they can use your site without really thinking they'll be more inclined to concentrate on their goals and your site is more likely to be used and enjoy increased sales or enquiries. So K.I.S.S. all the way to the bank

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.

With so many phrases going around and so many translation providers to sift through, it can be a severe headache to easily manage and decide on the right translation services provider for your particular organization's needs.

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Digg It - Design User Friendly Websites or Lose Out Big Time

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