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Have you noticed it yet? Like the rising tide, it's coming in almost unnoticed. Then suddenly, you'll be washed away -- unless you take decisive action,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

now!

Web site video has flooded in almost imperceptibly, like the rising tide. And, like that unstoppable tide, it's gathering for a massive push

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. So you need to move fast to avoid being caught out, because it won't be many months before your carefully crafted text and pictures web site looks lik

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it should be in a museum.

So what's caused this sudden change?

This: a short while ago Adobe (famous for the now universally accepted standa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rd PDF Adobe Acrobat format) quietly bought up Macromedia, creators of a particularly good video compression software, called Flash. Since then, they ha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e been quietly making the Flash video player available free of charge to anyone who wants it. And, just as they did with their Adobe PDF Reader, they pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oduced versions that work with both Macs as well as the ubiquitous PCs. The result is about 98% of internet users can finally view videos in a standard

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ormat. So, what Adobe once did for e-book reading, they've now done for video watching.

The second element of this video explosion was the release

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, last fall, of some amazing video conversion software, which compresses the video file by ten times, without appreciable loss of quality. At a stroke,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

his allowed web site video to play instantly, it's possible to have video running on a web site immediately the page appears. As the average internet s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

urfer only waits seven seconds for a page to load, this is vital.

These two elements combined were sufficient to create a nuclear style chain react

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ion, even without the third element also occurring in the late fall.

Nielson-Netratings reported that, as of November 2006, high speed broadband wa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

now installed in 78% of all USA homes. Other developed countries, such as Canada and the UK are not far behind. Therefore the largest part of the on-li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ne audience is able and starting to expect to watch video on-line. Most people have grown up watching TV, rather than reading books. So watching video c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mes more natural to most than reading.

It's also a fact that most web surfers only stay on a web page for thirty seconds. In that time video can pa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ck a far bigger punch than the greatest headline in the world. There's great wisdom in that saying: "A picture is worth a thousand words".

Bearing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

all that in mind, you can now see that a web site without video will shortly seem as ancient as a silent movie -- and there won't even be someone playin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g a piano!

Just like the tide waits for no man, nor does the rapid march of on-line technology.

As with all change, those shrewd enough to bo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h acknowledge and welcome, will enjoy, more free traffic, increased opt-ins, more sales, new products and bigger profits, as the rising tide of web site

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

video brings about the most cataclysmic on-line change since the invention of e-mail.

Copyright Paul Hooper-Kelly and InternetMarketingMagician.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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