Digg It - Internet and Businesses Online

All communication is filtered through personality. And, (as you may have noticed in your interpersonal relationships) is what determines how you perceive others; even how you perc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eive their perceptions; how you react to others, and they you.

Your website visitors are clearly not going to check their personality at your homepage. If anything else, when search

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing for products and services, users’ personalities will emerge all the more – a purchase is a ‘big deal.’ As we’ve mentioned, online buyers make emotionally based purchases justifi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed by logic only after the sale. Okay, okay. Personality. To be successful online you have to focus on your visitors, not yourself.

A few basic elements that work to convey

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your website personality and appeal to those of your visitors, are things like look and feel, tone and manner, narrative, emotional flare, etc. Basic design and structural elements

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are equally as important. Does your homepage copy begin with “Welcome to our website. We are super awesome, and if you will have a look around, you will surely agree with us….” What

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that says is that a: you’re self centered, and don’t care about your customer, and much less how you can solve their problem.

Let’s take a look at a few other website traits and per

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onality translations:

Characteristic: Website Copy > It takes longer than 4 seconds for my visitors to understand what my site is about.

Message: “
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>We don’t know how to express ourselves,” (or worse) “There’s not much of value here to be expressed.”

Characteristic: Code > It takes longer than 4 seconds for my
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pages to load

Message: “You will wait.”

Characteristic: Layout / Design > I have unnecessary design elements and images that detract from my impor
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tant copy, and the focal point of my homepage.

Message: “My marketing tools are incongruent with my business model, and I don’t know how to tell you I can help you.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
”

A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other compan
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?

Example: Your visitors are engineers. This most likely m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eans want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to find them quickly: An obvious focal point on the h
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
me page that conveys what the site is about. They need an overly organized, intuitive, and prominently placed navigation structure, and product focused copy. A collage of ‘industrial
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
related’ images wont do much except detract from your message.

“This is what we do. This is what we offer. We service these industries. If you need XYZ, AB is how we will provide i
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
t to you.” Etc, etc.

You’ve now become easy to do business with, because you’ve appealed to the personality of your visitors.

Other links:

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
/does-my-web-site-suck/does-my-web-site-suck-checklist-part-one.html" target="_blank">Checklist of poor website behaviors (Straightforward, blunt. Very useful, however.)

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ef="http://www.jiad.org/vol7/no1/chen/Web%20Personality-Final%20Edited%20Copy%202.pdf" target="_blank">Measure Your Website Personality (Scholarly. Requires high IQ and attentio
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
n span)

Who Are You? (Focuses more on creativity and design elements.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/84259/diggit-Website-Personality--What-Does-Your-Homepage-Say-About-You.html">Website Personality - What Does Your Homepage Say About You?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/84259/diggit-Website-Personality--What-Does-Your-Homepage-Say-About-You.html]Website Personality - What Does Your Homepage Say About You?[/url]

Related Articles:

What Every Employee Should Know About How to Overcome Boredom

Do you find yourself easily becoming bored or tired at work for no apparent reason? If that's the case, then pay close attention. Research has shown that fatigue and a worn-out feeling are often caused by unproductive mental attitudes. If this describes your case, read on to learn six ways you can overcome boredom.

Career Success Through Self-Marketing

Learn how to effectively market yourself to employers through networking, your resume, interviewing, and salary negotiation.

Ideafisher: How It Works

Do you need creativity in your company? Or, are your employees lacking those ideas you need to help your company to have that edge against your competitors? If you answered yes to either of these questions, then you will need something to help you you're your brainstorming.

Bookmark it:

Tags

Links

Digg It - Website Personality - What Does Your Homepage Say About You?

Related Articles: