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Digg It - A Few Insights on Web Design
Maybe it's just me, but I doubt it. I go to some, okay, most websites and they are so busy and poorly laid According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product out that I just get lost in all the text and graphics. And I'm not even getting into how the site navigat ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in es. Was there some class in web design school that said white space is bad? Let it be known, I'm not form lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ally trained in web design. And I don't consider myself a web designer. I would consider myself a web dev here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe loper. I build sites in basic html. I have built quite a few sites for myself and for others. I have als d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro o viewed tens of thousands of other people's sites. It is from these experiences as both a designer/develo ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc per and a consumer/user perspective that I have come to find most sites missing the mark. Now I'm not tryi easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi g to be overly critical, but there are a few key elements where I think most sites could be better. I'm as nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically suming that most people or businesses with a web site would like it to be effective. First, what the heck and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ is the site about? What are you selling? What are you trying to communicate? What is your message? What ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi o you stand for/against? If I can't figure out what it's all about in a few seconds, I move on. Second, b ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ack to the whole idea of white space. And this does tie into the first point. If there's so much verbiage dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod and so many graphics that I can't focus on one area. How long is it going to take me to figure out what t cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin he heck the site is about? I'm not here to read a novel, just get the information and get out. Again, if tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen can't figure out what it's all about in a few seconds, I move on. Third, how long does it take for your s t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ite to load? I'm all for nice graphics and a professional looking site. However, I have a high speed broa ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust dband connection and it takes 30 seconds or more for some sites to load. That's way too long. If your gra y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products hics are in the way of site function, then maybe they need to be rethought. And again, as stated in the fi . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de rst and second points, if I can't figure out what it's all about, or even view the site within a few second elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip s, I move on. Now with all this moving on, is the site as effective as it could or should be? You tell me tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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