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Did you know there is an essential difference between the way web designers look at the way they design a web page and the way the co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nsumer evaluates the effectiveness of a web design.

Comparisons

* Web Designer: Interested in every subtle nuance of color, graphic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and texture.
* Consumer: Interested in how fast the page loads.

* Web Designer: Includes links throughout the design for a vari

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ty of locations within the web design.
* Consumer: Clicks on the first promising link and hopes it’s something interesting.

* W

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

b Designer: Interested in the color coordination and presentation of design.
* Consumer: Searches for bullet points to help gaug

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

whether the site will be useful.

Content over Creativity

In many web designs the site is built on the premise that the beauty of t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e site is what will win customers. The consumer, on the other hand, has seen hundreds of sites and is often only curious to know if y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur site is going to help them or not.

The average consumer will only read knowledge-based articles that catch their attention. Consu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ers often determine an article’s usefulness by scanning. If they lock in on material that connects they will stick around, if not the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

go back to ‘clicking for gold’.

Get to the Point

Unlike a television commercial, the consumer doesn’t have to wait to find out wha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they most want to know about your company. They can skip to the best parts, the end parts or they leave-whenever-they-want parts.

I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

may work to your advantage to use multiple bullet points as well as multiple sub headings in an effort to help the consumer gain a q

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ick understanding of what is in the article or page content and to find out quickly what they want to know.

For many consumers if yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can’t provide these bits of detail they will keep searching until they find it.

Hurry, We’re Losing Them

Obviously not all consume

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s are like this, but many have grown up in an MTV society where the attention span is used to quick bits of information. So, the real

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ty of web design is you may need to work to provide quick, segmented bits of information that work as a quick index of page informati

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n that can help consumers connect with your website.

Solutions

You may find you can actually reach consumers through a template ric

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

web design/hosting option that allows you to develop content that is geared more toward the consumer and less to the sensibilities o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a web designer.

Whatever method you chose for web design make sure you attempt to gain an understanding of how consumers actually ‘

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iew’ your site. This understanding may help you discover the best ways to really connect with those who want a reason to stick around

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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