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Current graphics technology is awesome, and I love a good video game. But market testing has proven websites that go ov

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

erboard with graphic design and special effects actually convert far fewer sales than sites with clean, attractive layo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uts that do not interfere with the most important element – the content!

I hate it when I come to a site looking for a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

product or service and I can’t get past the streaming video intro. I also hate it when a fat audio file loads on every

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

page I navigate, or when the flash elements and high-tech animations make it hard to find the order button.

Believe it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or not I’m saying this as a professional web designer. And guess what?

According to multiple independent studies the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

verage Internet consumer agrees with me!

It’s a fact – sites with too many bells and whistles will actually drive your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

customers away before they have a chance to soak up your offer or at least subscribe to your opt-in list. As a rule, I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

don’t even recommend flash as a viable media for direct response marketing.

Look at some of the most productive retai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sites in any niche and you’ll find clean, appealing graphics. But these visual creatives will not overshadow the most

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

important element of all… the site’s content!

Unless you are marketing a video game, a movie, or sophisticated animati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on software/design service, it’s the content that generates sales and not the bells and whistles that turn your site in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o a digital carnival.

Don’t get me wrong, both audio and video elements can have a tremendous impact on your conversio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ns; but not if these features are presented in place of quality sales copy and plenty of solid consumer information.

H

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

igh-tech design solutions should be applied in a way that compliments your content. Your marketing message should never

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be upstaged by visual theatrics or dazzling sound effects unless you’re in the business of selling such effects to site

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

owners who don’t know any better.

Regardless of how far technology advances it is highly unlikely the average consume

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r will ever stop demanding quality content prior to his or her purchase of your product or service. So lead with your m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ssage and let the special effects blend in and compliment your content delivery.

Keep the balance between graphic desi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gn and strong copy, and your visitors will be far more likely to stick around and give you the chance to close the deal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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