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This article lists the 5 golden rules of good web site design. Follow them, and you are guaranteed to produce a well designed web site.

Rule 1: A good web site design should have 3 levels of web

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pages - no more, no less!

This simply means that from the Home page of your web site (Level 1), there are 2 lower levels of linked web pages. Level 2 consists of the 'chapters', or topics, of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your web site, and Level 3 consists of the sub-topics of each Level 2 topic.

The reason for this is that it has been proven that humans are comfortable navigating down 3 levels on a web site. Any deeper

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

than this, and they can very easily become 'lost', which quickly results in them looking to make their escape! Alternatively, any less than 3 levels, and a web site appears to be too 'light weight' to be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

worth spending much time looking around - end result, the same as when it is too deep!

Rule 2: A good web site design has between 5 and 15 Level 2 web pages.

The reasoning behind this

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rule is as follows:

Any less than 5 Level 2 web pages, and it is difficult for your web site to 'get noticed' by the internet search engines, which also means that human visitors won't find it either!

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Any less than 5 Level 2 pages, and it is unlikely that your website will have sufficient content to encourage human visitors to 'stick around', or to revisit in the future. Limited 'stickability' will ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve a detrimental effect on the profitability of your web site!

Any more than 15 Level 2 web pages, and it is unlikely that all of your web pages will 'get noticed' (i.e. indexed) by the internet search

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

engines. When this is the case, your time will be more profitably spent designing another web site!

Any more than 15 Level 2 web pages, and many human visitors will simply find your web site to be too b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g and unwieldly to be bothered looking around - end result, they look for a quick escape!

Rule 3: A good web site design has between 5 and 15 Level 3 web pages per Level 2 web page.

Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e reasoning behind this rule is closely tied in with the reasoning behind Rule 2, which in simple terms is - too much, or too little, web site content penalises you in terms of the volume of 'stickable'

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

traffic (i.e. human visitors that actually 'stick around' long enough to buy something!) that is attracted to your web site.

Rule 4: A good web site design is easy to navigate.

The rea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oning behind this rule is very simple - if people have to spend time trying to work out how to navigate around your web site, they won't bother! Everybody is pushed for time, and, unless you are very, ve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ry lucky, there will be a lot of other web sites that supply similar information to your web site - the trick that you must master is to link together the information on your web site in a way that is ve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ry easy for your visitors to find.

A simple approach to achieving this rule is as follows:

1. Place a navigation button for each Level 2 web page down the left-hand side of your Home page. 2. Place di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ect links to your Level 3 web pages at the appropriate points within the text of your Level 2 web pages. 3. On each of your Level 3 web pages place a link back to the Level 2 page that it was accessed f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rom. 4. On each of your Level 3 web pages place a link back to your Home page. 5. On each of your Level 2 web pages place a link back to your Home page.

Rule 5: A good web site design has an a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ttractive 'Look and Feel'.

The reasoning behind this rule requires no explanation! Your web site must be 'pleasing on the eye'. In practice, this means:

1. Avoid using lots of bright colours.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

2. Mainly stick to black writing on a white, or pale background. 3. Avoid patterned backgrounds. 4. Avoid cluttering up a web page with too much text or images. 5. Break your text up into small paragr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aphs - ideally no more than 3 or 4 short sentences per paragraph. 6. If your page contains a lot of text, break it up with headings to allow people to quickly scan it for the bits they are interested in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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