Digg It - Internet and Businesses Online

According to Jakob Nielsen, there are three key things that a user must accomplish in the first

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thirty seconds of viewing your site.

1. Who are you?
2. What do you do?
3. What s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ould I (the user) do next.

If you aren't able to answer these three questions in thirty second

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s or less, it's time for a web site redesign.

Let's look at the first question: Who are you? E

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

emapping studies show that the first place users look is at the top left area of your site. Thi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s is why most well-designed web sites have their company's logo placed there. This is the first

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

step to answering that first question. The placement of the logo at the top left also helps ori

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ent the user and helps to bring brand awareness.

Now, the second question: What do you do? Thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is always difficult for companies, especially when the company itself is not focused on a core

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

product or service, or is having trouble internally defining what it is they really do. When y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u throw in target audiences who are very different, it becomes even harder. Users don't want to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

try to glean what you do from a clever tagline, or marketese. The best way to handle this is t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

come right out and say what you do, simply, and immediately. If you are selling a product, inc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lude that right away with an image on the homepage.

Finally, users want to know what to do nex

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Users want to get off your homepage as soon as they can, and get to the good stuff-- the info

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rmation, the products, the entertainment, or the service. Again, you may have different target

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

udiences with different needs. Speak to each of them with calls to action such as: Contact Us f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or a Free Evaluation. Your designer should know how to draw the user's eye to these calls-to-ac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion.

If you currently pass the thirty second rule, congratulations, you are well on your way t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o having a usable web site. If you don't, it may be a good time to reconsider your web strategy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/84487/diggit-Usability--The-30-Second-Rule.html">Usability - The 30 Second Rule</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/84487/diggit-Usability--The-30-Second-Rule.html]Usability - The 30 Second Rule[/url]

If you are in a concrete cleaning business using a pressure washer or steam cleaner perhaps you have considered how you can get new clientele through advertising. It is a difficult business to advertise because you deal with business customers and direct mail generally does not work too well.

As marketers and businesses seek to promote themselves, their products or events, they need to think through the promotional products they use in the promotion. They need to consider the positives and explore possible negatives. A product that may seem like a sure-fire hit may actually turn into a public relations problem. A prime example of this is Temporary Tattoos.

They say you should never judge a book by its cover. While this maybe true in the book world in the eBook world it is a different story. Especially when selling your eBooks on eBay.

Tags

Links

Digg It - Usability - The 30 Second Rule

Related Articles: