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Mystery shopping is easy and fun, but it does not hurt to get some helpful advice on how to become more successful. To master your performance as a mystery shopper, you need no

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t be only a good actor, but also be able to follow instructions and to act on contingencies adequately. Let me tell you why.

One of the beauties of mystery shopping is that yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

actually get ready for a real-time experience that is only partly staged. You cannot predict all the situations that can occur, but can only get prepared for your major tasks

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd goals – how to play, what to require, what questions to ask, what demands to pose, what attitude to show, and what to observe. It is definitely fun to be doing all these thi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gs simultaneously – posing as a real customer and watching out for all the details included in your task instructions.

However, being a mystery shopper is more than just follo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wing the instructions. Once deployed at your shopping location, you need to focus not only on the particular details, but to grasp the whole picture and be an objective evaluat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r. Some mystery shoppers tend to overemphasize the technical part and may go to extremes that are likely to expose them as pretended customers. I know cases when mystery shoppe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s are so anxious to take photos or ask the right questions that they end up blushing, flipping pages, walking about chaotically or acting inconsistently with their instructions

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

This can be a result of the stress some secret shoppers may experience during their shopping task, but such situations are likely to compromise the results of the mystery shop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ping task, rather than to serve its purposes. Even though newbie mystery shoppers are likely to get a little but nervous on their first shopping tasks, you should keep in mind

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat you cannot give realistic picture of what the customer service on the particular premises is unless you yourself act as a realistic customer. Therefore, there’s no better a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vice to mystery shoppers than to be natural and realistic, according to their shopping instructions.

Mystery shopping jobs can be extremely exciting, as shoppers need to play

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ifferent characters – some pretend to be very picky; others pose to have some particular technical or design preferences, etc. Improvising from your mystery shopping instructio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ns is appreciated when it is consistent with revealing important aspects of customer service. For instance, if you are at an electric appliance store, it may be unreasonable to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ask for a pink refrigerator or insist on being offered a fridge that can also dry clothes, unless specified in the instructions. Also, you have to keep an eye open for any emer

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ency situation that might occur, and report it if it is rendered important – a wet floor, a disagreement with another customer, lack of cooperation between staff members or any

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hing that caught your eye. Even though you might have never had to observe such details as a regular shopper, you have certainly noticed things that you didn’t like while shopp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing. Therefore, it’s not only the details you were instructed to observe that are important, but also the overall atmosphere and the customer friendliness of the shopping envir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nment.

Becoming a mystery shopper is a challenging and fun experience that has significant impact on the development of businesses. Following instructions is important, but yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

also need to be prepared to both catch the details and grasp the big picture in order to provide quality mystery shopping feedback, while truly enjoying being a secret shopper

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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