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As webmaster of UK shopping directory ShopTour.co.uk I get to review many online shopping sites. I take less than a minute to decide whether the site gets added to my shopp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing directory or not.

And what I look for, in that crucial first minute, is what your potential site-visitors look for too. Indeed, when they visit your site they're most

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ikely asking themselves:

- Can I trust you?
- Do you sell what I'm looking for?
- Do I want to buy it from here? Or
- Do I just want to click somewhere else

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

?

The bad news? I am more patient than your site-visitors!

The good news? You just need to make a few common sense changes to your website, for it to convert potential vi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

itors into willing shoppers.

So what do I look for?

1. Is Your Site Safe AND Secure?

'Of course our site is safe AND secure!' you say. 'We're a member of a safe-shopping

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

scheme, and we pay lots of extra money for secure servers!'

Great. So you know that your site is safe and secure, but do your site visitors? Does your site display the saf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e-shopping logo proudly on the home page, where it's easy to find and easy to reassure?

Do put any safe-shopping logos high up on your home-page, or even the logo of your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ecure server provider like Worldpay or Verisign! (The same goes for glowing customer testimonials! Anything that will help persuade visitors that you are trustworthy.)

2.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oes Your Site Look Professional?

How do I decide whether a site is well-designed and professional?

Maybe I look for a great colour scheme, or site layout. Maybe I look fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r clear product images, or good use of fonts, or an impressive Flash movie. Maybe I look for all of these things.

A professionally designed website leaves clues. For me, t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ose clues are that the site:

* is easy to navigate (so you never get 'lost')
* is quick to load (no unnecessary 'splash' screens)
* contains clear and immediate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

enefits for your customer
* does not rely on obscure browser technology

Yes you can break these rules just as long as you make sure that your site is customer friendl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y.

(At the very least do a site-usability study. You'll be amazed at what you learn!)

3. Does Your Site Contain Great Content and Offers?

Is it really worth shopping at

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our site?

Do you offer a great choice of goods at low prices? Can visitors read reviews of the products you sell? And can they create a gift wish list for their friends or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

family? Etc.

What's compelling about shopping online at your store? (For ideas about compelling shopping, just visit Amazon!)

4. Does Your Site Display Delivery Details a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd Costs?

I'm sure your site has delivery details and costs, but... is it easy to find them?

Don't force a customer to buy an item, before they can find this information!

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Make your delivery details and costs as easy to find as possible - especially if you offer free delivery. Don't give a potential customer a reason to go somewhere else.

5

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Does Your Site Display Contact Details?

'A site without contact information is a site with something to hide!' That's what a potential customer thinks, anyway!

Your site

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

should state who you are, and what your business is about. Include information like name, address, and phone number on an 'about us' page, and mention a little about your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

usiness (a photo of you and your business is also very reassuring).

--

Follow the advice above, and your site should be ready for the demands of even the fussiest shopper

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/86623/diggit-Online-Shopping-Site-Is-Your-Website-Ready-For-Shoppers.html">Online Shopping Site: Is Your Website Ready For Shoppers?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/86623/diggit-Online-Shopping-Site-Is-Your-Website-Ready-For-Shoppers.html]Online Shopping Site: Is Your Website Ready For Shoppers?[/url]

In my work I have to write the candidate's resume and cover letter and most of them ask me to help them build a strategy at their interview. By rehearsing interview questions, you'll become more familiar with your own qualifications and will be well prepared to demonstrate how you can benefit an employer.

There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your customers.

This sort of belief about free affiliate programs demonstrates a total ignorance concerning what affiliate programs are all about. It also totally fails to appreciate the fact that the leading affiliate programs in the world are free, starting with one of the very first pioneer affiliate programs on the net, Amazon.com, dubbed the largest bookstore on earth. This web site became the giant it is today solely by riding on the back of its' affiliate program and affiliates.

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Digg It - Online Shopping Site: Is Your Website Ready For Shoppers?

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