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Digg It - Your Website is a Work in Progress
A friend of mine had a job selling ad space for a local newspaper. He once sold a tiny ad to a delicatessen owne
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
r in a suburban shopping mall. The deli man put on extra staff the day the ad came out to cope with all the extr
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
customers... who never showed.
It may have been because the ad was a dud. But it's more likely that one tiny a
It may have been because the ad was a dud. But it's more likely that one tiny a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
simply isn't enough to build sales. The deli man didn't know what all successful marketers know. As Jay Conrad
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
evinson so clearly explained in Guerrilla Marketing, "marketing is a process and not an event".
Many business o
Many business o
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ners I talk have an event mindset when it comes to the web. They believe a website is a marketing silver bullet.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
They think all they have to do is get the site on the Web and the phone will start ringing and the orders pourin
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
in. Unfortunately that rarely happens.
Getting the site built is just the beginning. You need to generate targ
Getting the site built is just the beginning. You need to generate targ
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ted traffic by search engine optimisation and/or marketing and offline promotion, you need to ensure you provide
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the right information to convert that traffic, you need to ensure you have sufficient functionality to satisfy c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
stomer needs, and you need to track performance and ROI.
Some prospects aren't ready to buy right now or need w
Some prospects aren't ready to buy right now or need w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
arming up before they'll convert. So you may need some stay-in-touch marketing, such as e-newsletters, email min
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
-courses, and downloadable reports or white papers. And you'll need to update the content from time to time to k
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ep the site looking fresh.
Your website is not an event. Think of it as a work in progress. Consider how your w
Your website is not an event. Think of it as a work in progress. Consider how your w
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
bsite can benefit your organisation over the long run. Make a wish list of the things you'd have on your ideal w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
bsite. You may not have the resources or budget to do them all now, but you can build your site up over time.
R
R
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
view your site's content regularly. Ask for customer input and feedback on your site. What do people like/dislik
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
? What would they like to see on your website? Fine tune your site to incorporate the best features of competito
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s' sites and other sites you like.
If you do this your site will be more successful than the vast majority of b
If you do this your site will be more successful than the vast majority of b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
siness sites on the web. Slowly but surely you'll transform your do-nothing site into a revenue generating asset
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/86773/diggit-Your-Website-is-a-Work-in-Progress.html">Your Website is a Work in Progress</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/86773/diggit-Your-Website-is-a-Work-in-Progress.html]Your Website is a Work in Progress[/url]
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