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What is the Yahoo Publisher Network program and why should I try it over advertising programs like Google AdSense? The new Yahoo Publisher Net

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

work, also known as the YPN program has proven it is a major competitor to AdSense. Lots of people have been raving about the greatly increased p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rofits from the new Yahoo Advertising Network. They offer a similar setup to Google but with some mild differences and evolving tools.
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lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

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Now, getting accepted into the Yahoo Publisher Network is somewhat difficult at this time. It is still in Beta testing and many publishers w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ho apply often wait many weeks before they get a response (or do not get a response at all). However, the program is expected to come out of its

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eta testing sometime in the coming months and then getting accepted into the program will be much easier. You may be asking yourself, why should

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I leave AdSense and join the Yahoo Publisher Network when so many people have had so much success with the Google AdSense Program and the YPN pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gram is still new? The answer to this question is simple. So far, many people who have been accepted into this program and have experimented with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it, have found that it generally tends to pay more to publishers than the Google AdSense program does; however, many speculate that this may onl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y be for a limited time only in an effort to generate “buzz” about the program and to encourage more webmasters to become interested and apply to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the program.

The features of the Yahoo Publisher Network are very similar to that of the AdSense program. Publishers can choose from

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a wide variety of advertisement layouts and choose ones that they feel best complement their website. Publishers can also change the color scheme

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of all advertisements to blend the ads with their website so that they look more natural. Like the AdSense program, Yahoo Publisher Network user

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s can have multiple channels so that they can use one account for a large number of websites.

If you are considering choosing the Yah

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oo Publisher Network program, you must get rid of AdSense advertisements on that website. Yahoo Publisher Network states that you can not run two

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

different contextual advertising programs on one website if you choose the program. Hence, I recommend running the Yahoo Publisher Network advert

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

isements on your website for a certain length of time and see how they perform. If the YPN advertisements perform better than the AdSense adverti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sements, than you should obviously use the YPN program. On the flip side, if you were making more money using the AdSense program, then stick wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h AdSense. For some people, this new program may work very well, and for others, they may find that using YPN advertisements lead to a decrease i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n earnings. Either way, the only way you can know for sure is if you experiment so apply and see what happens. You really don’t have much to lose

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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