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Flash web pages might look cool but they are an ineffective way to use your website. For most start ups

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

we find they waste a ton of time and money putting together a mega website. Computer consultants design

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lash web pages because they can and because they think their site needs to be like Yahoo or Amazon or som

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thing like that. They don't need to be and here's why:

Three Reasons Not To Use Flash Web Pages

The re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lity is, your website is not that important of a marketing tool. With or without flash web pages, your w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ebsite should be the equivalent of an online version of your brochure. You shouldn't be looking to make

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our website a big demand vehicle. The main people who will benefit from your fancy flash web page are you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

competitors. They will be the ones poking around to see what you are doing.

Flash web pages are not ef

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

icient and they will not help you with search engine rankings. There are many criteria that go into crea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting high rankings and the specifics are beyond this discussion. However, flash web pages load slowly an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

this is a deterrent to high rankings. It is also annoying to the people browsing.

The biggest problem

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith flash web pages though, is that they are often totally barren and devoid of any benefit focus. Flas

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

web pages are mainly ego driven: They say, :Me, me, me, we are, we are, we are." Instead of focusing on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the customer and what they want, flash web pages focus the attention on the seller themselves.

The Bott

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

m Line on Flash Web Pages

Flash web pages are going to be a huge overkill unless you are planning to go

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fter high-end website design. If you are like most computer consultants, you will be putting together a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hree, four, or five page website that you can put together on Microsoft Front Page on a Saturday morning

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or over a weekend. Incorporating flash web pages into that mix complicates the matter and it convolutes y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur message. Simply put: Just DON'T Do It.

Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwide Right

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There is an inherent conflict between owners and managers of companies. The former want, for instance, to minimize costs - the latter to draw huge salaries as long as they are in power (who knows wha...

If you're not global, you're not going to be competitive. You're not getting the benefit of the best people no matter where they are. That's why there is a need to be in India to build your business. That's why there is a need to learn Hindi language.

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