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Digg It - Strengthen Your Website Content With Online Database Access
Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
consuming.
On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At
On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Many sites also include options to add, edit, delete, print, and even download da
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ta directly from the database to the desktop, all enabled with multiple levels of login/password security. While this is not revolutionary, the technical expertise required to build database-driven web pages has been the domain of more
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sophisticated online publishers who not only owned the back end database outright, but possessed the required expertise to build and maintain such access for their loyal constituents.
But that has all changed. A flurry of new, low-cost
But that has all changed. A flurry of new, low-cost
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
desktop tools have entered the scene, leveling the playing field for the budget-strapped internet marketer who, until recently, was limited to throwing in a basic "telephone book" style directory in an attempt to bolster his value prop
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
osition.
Three such tool categories warrant a closer look:
Web data extraction tools costing less than $400 enable web content, as "repeating data", to be easily extracted to MS Excel, MS Access, or virtually any SQL database in high
Three such tool categories warrant a closer look:
Web data extraction tools costing less than $400 enable web content, as "repeating data", to be easily extracted to MS Excel, MS Access, or virtually any SQL database in high
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
volume. This data serves to build, or at least augment the publisher's's new online database. (Ideally, one should first obtain permission from the website owner before scraping large volumes of data).
The next challenge is to manipula
The next challenge is to manipula
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
te the collected data now resident in multiple files, and often in disparate data formats. Though list processing applications have long been available, lower cost tools now offer powerful merge/purge capabilities without the need to im
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
port and export files in the process. Some simple routines and the data is ready to upload to the database on the host web server.
Finally, the publisher builds the web pages which access the database. Perhaps most exciting is the arri
Finally, the publisher builds the web pages which access the database. Perhaps most exciting is the arri
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
val of a wide variety of desktop code generators, many which are open source, that allow a non-programmer to build customized web pages that rival the database search, display, add, edit,delete and download capabilities previously reser
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ved for the more technical publisher. No longer is the web publisher required to know a single SQL command to accomplish this feat. Amazingly, most of these tools generate pure PHP or PERL code. All that remains is to upload the generat
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ed code to the host database and the project is complete. The website now houses a "living, breathing" database, to the extent that the publisher desires to maintain fresh data.
One of the more common, and simple applications of databa
One of the more common, and simple applications of databa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
se-driven web pages is to build versatile Frequently Asked Questions (FAQ) pages. Questions and answers can be queried by category (e.g. pricing, product) or keyword (e.g. sporting goods), while enriching the users support experience.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
How can such newfound capabilities be monetized? The possibilities are plenty. Limited datasets can be made freely searchable and viewable for casual visitors, though it's usually wise to request that the user register even if membershi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
p is free. The idea is to prime the pump, getting casual users to thirst for more comprehensive database access. Extended and full database access can be reserved only for paid members.
Never has a publisher had such power to build dat
Never has a publisher had such power to build dat
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
a-rich content that can serve to immediately strengthen his unique selling sales proposition. In the old paradigm, he who owned the data held all the power. Today, data is everywhere for the internet entrepreneur. By applying the latest
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
database tools, any website publisher can now cement the most loyal of customer relationships by ensuring that his customer has a reason to keep coming back.
Web visitors have a difficult enough time sorting out the perceived sameness
Web visitors have a difficult enough time sorting out the perceived sameness
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of online offerings. For the content builder, there are few better methods to establish and lock in immediate credibility with customers than to implement an easily accessible database that underscores the site's overall content theme.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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