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As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newslet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ter did a wonderful job of explaining what Google is looking for in the way of copy. These are practices I've preached with fervor for years. This information can help your copywriting

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ecome a trusted source for Google and potentially aid in increasing your rankings.

As I started reading the original issue of this newsletter, Matt Cutts began to explain that Google use

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s many factors (other than Page Rank) to evaluate and rank pages. Matt continues to describe the use of keywords and their relationships to other page factors.

For instance, let's say o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e keyphrase you're working with in your copy is "flat monitor." I've preached for years that keyphrases work best when all the words remain in their exact order. That is, when you use t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e entire phrase "flat monitor" as opposed to only using the single words "flat" and "monitor" individually. Matt confirms this by saying relevance and trust might be increased in Google'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s eyes when the words "flat" and "monitor" are used next to each other.

Why would it matter? Because "flat" can refer to practically anything. That word by itself could easily be used

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n a page that has absolutely nothing to do with monitors. While the word "monitor" can refer to a screen used with a computer, there are many different types of monitors. If the search

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uery were specifically for "flat monitors," pages about CRT monitors and other types would have little relevance and therefore wouldn't be deemed trustworthy. "Monitor" can also mean to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

observe, which would be irrelevant to the search query used in our example. So, using the phrase as it was typed into the search engine is the most relevant application.

What else? Hav

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your keyphrase in the title. While Matt doesn't say this is a vital element, he does suggest that it "gives a hint" that the page would be more relevant, and therefore trustworthy, to t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e subject matter at hand than a document that does not include the keyphrase in the title.

Toward the end of the article, Matt refers to Google's preference to choose the most trusted si

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tes to include in their database. It's in a subsequent issue of the Google Librarian Newsletter that Matt explains, in part, other ways Google evaluates trust.

The fonts used on the pag

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and the placement of words on the page are included in assessing trust. Also, an examination of the text of other pages of the site is included. Of course, this is not the entire equati

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n. As originally stated, Google uses many factors to determine the relevance and trust of copy. These are just a few.

But what about copy that isn't trustworthy? What practices do you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want to avoid? In a thread on Matt's blog (from April 26th), Matt discusses penalties. During the thread, a segment of horrible text is shown as an example of how not to write SEO copy

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Matt's comments about the copy include mentions of these offenses: keyword stuffing, deliberate inclusion of misspelled words, gibberish text (the kind normally generated by automated

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

opywriting programs), doorway pages and hidden text on the page. If you are currently practicing any of these techniques, you might want to seriously (and quickly) adjust your copywriting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

strategy.

The bottom line is that Google wants to include pages that are highly relevant. By writing your copy in such a way to highlight the relevant factors of the content for Google

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/86919/diggit-Is-Your-Copy-Trusted-by-Google.html">Is Your Copy Trusted by Google?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/86919/diggit-Is-Your-Copy-Trusted-by-Google.html]Is Your Copy Trusted by Google?[/url]

If you want to get bigger contracts, then you will need to show samples of what you have done in the past. Putting together a work sample package ahead of the bid will help to increase your profits and save you time.

If you are one of the many webmasters who try to impress Google at all times, then you must have heard about the Google Adsense program – or perhaps you have been using Google Adsense already. But do you know how to maximize the revenue you get from Google Adsense? Read on to find out!

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