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‘About Us’ Page

To establish your credibility, you need to write an ‘About Us’ page to tell your customers what your business is about, the services you offer, and what they can expect from you in general. This page is very effective in boosting customer confidence. Since many online shoppers view t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he ‘About Us’ pages of any business before making purchases, you risk losing customers if you do not include this page when designing your website.

‘Contact Us’ Page

In the event that the customer needs more information about your products, or faces problems with product delivery, this ‘Contact Us’

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

page will supply the necessary contact information they need. Be sure to include not only your email address, but also your mailing address and a toll-free phone number, if you have one.

FAQ Page

The FAQ page provides additional relevant details about your products and services. Since many customer

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

may be unsure of whether to make the purchase because they lack the information they need, an ‘FAQ’ page can give your prospect the extra ‘push’ needed to close the sale.

List all the queries that you think your customers will have on the FAQ page. By anticipating the customers’ queries and answering them

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on the FAQ page beforehand, you’re increasing the confidence of your customers and saving yourself lots of valuable time. Simply direct your customers to check out the FAQ page first before contacting you for more information, to avoid the hassles of answering every single query that comes your way.

So ho

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

should you structure your FAQ page? First, group your questions into relevant categories, and position all the questions near the top of the FAQ page, in numbered lists. This is to provide your customers with an overview of all the questions. After which, you should follow with the individual questions and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the answers.

Privacy Policy Page

To reassure your customers that the information you collect from them will remain confidential, you need a Privacy Policy on your website. Essentially, you need to tell your customers that you will not sell, rent or disclose their personal information with any third

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

party. The information can refer to the email addresses you collect from your customers, or any other contact information.

Testimonials Page

For any online business, testimonials are essential for establishing your credibility. Testimonials form credible and unbiased recommendations for your produ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t, and they are, by far, one of the easiest ways to increase your sales.

Why are testimonials so effective for your online business? If your customers are exposed to comments of people like themselves who have used your products before, the trust between you and your customers is stronger. Hence, testimoni

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ls can overcome the skepticism of any hesitant customers, by confirming that your products do give them the benefits you promised on your website.

Of course, apart from dedicating one entire page for your customer testimonials, you should also display your testimonials prominently throughout your website.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou can place them on the front and center of your home page, or on the sidebars. Be sure to place at least one testimonial on every page so that your visitors will always be exposed to the positive comments about your products, no matter which webpage your visitor happens to be browsing.

To get testimonial

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s for your website, simply contact your customers either by email or by phone, and ask for their feedback of your products. Ask them specifically how your products benefited them, and whether they were satisfied with your products. Also ask them to include details like name, country and hometown on the test

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

monial to further establish credibility.

Shopping Cart Functions

If your online business sells a huge catalogue of products, you definitely require a shopping cart to process the customers’ orders and calculate the total charges. The shopping cart also submits the data securely to your payment proc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ssor, so that you can accept credit card payments from your customers.

When selecting a shopping cart, remember that customer convenience is a very important consideration. Customers should be able to browse your products and add items to their shopping cart easily without going through too many clicks. Th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is certainly creates an impression of professionalism in the eyes of your customers.

Payment Processor

Of course, an online business is not truly ‘online’ without the ability to accept credit cards over the internet. It is an undeniable fact that over 80% of most online businesses accept customer p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

yments with credit cards, instead of checks or over the phone. Hence, you definitely need to be able to accept credit card payments online, in order to cater to the payment preferences of your entire market satisfactorily.

There are various payment processors available; well-known companies like Paypal, 2C

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eckOut and ClickBank immediately come to mind. Different credit card payment processors charge different fees and offer unique services, so the exact choice of a payment processor is up to you.

Live Chat Service

Whenever possible, you should include a live chat service on your website. Of course, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t least one of your business staff will have to be available for a certain number of hours each day, to answer the queries and requests of your customers. Such a service can dramatically increase the reputation and credibility of your business, and ultimately your profit margin.

Usually, such a live chat s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rvice cannot be implemented for free. There are many companies on the net that provide this live chat service, and most will need you to pay a monthly fee to install their live chat software on your site. However, the benefits of having this live chat service may far outweigh the costs, so do not be put off

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

by the fees easily.

In conclusion, you need to have these critical features when designing your website – About Us Page, Contact Us Page, FAQ Page, Privacy Policy, Testimonials Page, Shopping Cart Functions and also Payment Processing Functions. The live chat service is optional, depending on your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Having had a busy week, I was only too happy to don my gardening clothes and get outside to do some planting, weeding and pruning last weekend. “It’s interesting”, I thought, “how business refers to a slight improvement as the green shoots of recovery”. I then began to think of other gardening analogies that could be applied to business.

There are many considerations to make when employing any consultant. Here are just a few.

The conversation with the sales clerk continued like this for a few more minutes. The appliance guy was becoming more and more belligerent by the second, and I could see that Dad was about ready to explode, and he wasn't backing down. That little vein in his temple was showing, and he had that look that I remember so well.

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