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Digg It - Making a Web Content Site a Media-Friendly One
It has always been a very tough competition among PR pros to get the attention of the media. In Public Relations, often, professionals are faced with the awful truth that no matter how relevant and good their stories are, many ended up in trash, or worst, others were turned dow
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
n before they could even start introducing their pitches. In this kind of profession, everyday seemed to be a struggle. If PR pitches are rejected by journalists, the message to be conveyed dies out instantly no matter how important and beneficial it could be to the target publ
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ic.
However, in online PR, being on the Internet could be advantageous. Instead of doing door-to-door visits for supplying pitches to journalists, PR pros could set up their own site, making this a haven for journalists to seek a great story to write. This, too, is one way of
However, in online PR, being on the Internet could be advantageous. Instead of doing door-to-door visits for supplying pitches to journalists, PR pros could set up their own site, making this a haven for journalists to seek a great story to write. This, too, is one way of
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
introducing the company to the media. But, it should also be noted that establishing a good website is not an ordinary job to do. It must also be thought out wisely to achieve the proper publicity needed. Below are ways to do this:
The Planning Stage
Every well-thought site m
The Planning Stage
Every well-thought site m
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
st pass a “planning stage” before any actions are to be done. Look forward for long-term plans. Do not make a content site that will only be use for posting information. Be specific on what will the site become for the years to come. For example, do you want your site to become
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
educational? An e-commerce site? Or a site for marketing purposes?
Leave the construction of the site to the professionals. Talk to the IT department and consult to them whatever plans in mind. Also, during the consultation, integrate the website design and writing to balance
Leave the construction of the site to the professionals. Talk to the IT department and consult to them whatever plans in mind. Also, during the consultation, integrate the website design and writing to balance
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
the message to be communicated. Integrated text, database, and graphics result to an affective content that will make the message accurately communicated.
The Construction of a Web Content
The very thing to remember when constructing a web content is to make the website user
The Construction of a Web Content
The very thing to remember when constructing a web content is to make the website user
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
friendly, or in this case, media-friendly.
When making a content for website, make sure to stick to standardization. Be consistent and accurate to contents. Develop a specific style keeping short paragraphs and making use of bullet forms as possible. Journalists could comprehe
When making a content for website, make sure to stick to standardization. Be consistent and accurate to contents. Develop a specific style keeping short paragraphs and making use of bullet forms as possible. Journalists could comprehe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
nd more if contents are crystal clear.
In addition, avoid making the homepage of the site as if it has the entire latest web design innovations. Restrain from downloading techy softwares. Sometimes, these things overwhelm the media and could reduce the reading comprehension.
In addition, avoid making the homepage of the site as if it has the entire latest web design innovations. Restrain from downloading techy softwares. Sometimes, these things overwhelm the media and could reduce the reading comprehension.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
As much as business is focused to the target audience that many websites now leave a special page for their clients, try to include a page for the media. It is a “must-have” for one of the navigation bars on the home page to be called News, Media or Press.
Of course the newsro
Of course the newsro
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
m contains not only information regarding the company, its business, products, or services but also other items that could be essential for journalists such as speeches, presentation, photos, executive biographies, etc. These things may not be found on the newsroom section so t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ry to make a link on these things.
Another important thing that should never be forgotten is the site’s own keyword search. All of us know that importance of this: it saves time. And journalists are always on a hurry because of the deadlines they have to beat. Provide options
Another important thing that should never be forgotten is the site’s own keyword search. All of us know that importance of this: it saves time. And journalists are always on a hurry because of the deadlines they have to beat. Provide options
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
for them to choose on, either by date, product category, or by keyword.
Featuring the sites spokespersons legitimates a very good site. Include biographies and photos of executives and senior management that are both authorized and capable of speaking to the media. If no one m
Featuring the sites spokespersons legitimates a very good site. Include biographies and photos of executives and senior management that are both authorized and capable of speaking to the media. If no one m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eets this standard, have the initiative to hone the possible people to become the company’s spokesperson. Below are ideas for cultivating a representative to effectively speak with the media:
· Try to cultivate the person’s charisma. Personality is the number one asset that jo
· Try to cultivate the person’s charisma. Personality is the number one asset that jo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rnalists are
looking for.
· To make journalists care on the company, the representative should say sensible things, particularly things that are newsworthy. A strong knowledge on the company’s finance, technology, etc will have the attention of journalists.
· The company’s
· To make journalists care on the company, the representative should say sensible things, particularly things that are newsworthy. A strong knowledge on the company’s finance, technology, etc will have the attention of journalists.
· The company’s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
representative should try to make bold opinions like predictions on the company’s
industry.
· Standing up and voicing out issues and other relevant matters about the company will leave a notion that the spokesperson is of high authority.
· Become a leader by sharing to the
· Standing up and voicing out issues and other relevant matters about the company will leave a notion that the spokesperson is of high authority.
· Become a leader by sharing to the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
media one’s knowledge about the industry.
· A representative should also know how to interpret news events. Try to have an image that the authorized spokesperson is worth talking to.
Lastly, media kits should be accessible on the website. Important items in a media kit are
· A representative should also know how to interpret news events. Try to have an image that the authorized spokesperson is worth talking to.
Lastly, media kits should be accessible on the website. Important items in a media kit are
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
orporate backgrounder, industry backgrounder, corporate fact sheet, frequently asked questions (FAQ), executive bios, recent press releases, company brochure, product data sheets, annual report, and photos.
Other Things to Remember
Try to make a list of personal contact detai
Other Things to Remember
Try to make a list of personal contact detai
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ls to establish good relationship with the media. Contact details should include name, title, email ad, and phone number.
Also, encouraging journalists to register may take good effect for journalists need to follow up issues that remain a constant public interest.
Before goi
Also, encouraging journalists to register may take good effect for journalists need to follow up issues that remain a constant public interest.
Before goi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ng live, the website should be approved first by senior managers, who will look for the site’s objectives and contents. Moreover, ensure to measure the site’s visitations. The more knowledge on how it is being used, the more ways there are to capitalize on what materials to pos
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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