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That’s right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its vis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

itors into sales.

Do you know how they do it? (I do…)

I’m about to let you in on a little secret th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t 99% of online marketers (even most of the so called “experts”) don’t seem to understand…

The smart

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

est, most successful online marketers and businesses invest as much time and money into improving con

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ersion rates as they do in building traffic.

Now that you know this “secret”, ask yourself:

“Do I s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pend more time and money building traffic than I do improving my website’s conversion rates?”

If you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are like most online marketers, I’ll bet you answered “yes” to that question.

Why do companies like

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Amazon.com invest so much time, effort and money into improving conversion rates?

It’s simple… They

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

now that even small improvements in your conversion rates can produce huge impacts on your bottom lin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e.

Often, boosting conversion rates by even 1% can double or triple the effectiveness and profitabil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ty of your traffic building efforts.

Do you ever wonder how some of your competitors can afford to b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

id 2 or 3 times as much on certain pay-per-click keywords as you can?

The answer is simple… Their we

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sites are more effective at converting traffic into sales.

Let’s say your site converts 1% of your v

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

isitors into customers, and you earn a $100 profit on each sale.

With those numbers the most you can

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

afford to spend on each visitor is $1.00 per click. (And, if you want to make a profit, you need to b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

id less than that…)

Now, if your competitor is selling the same $100 profit, product and his website

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

converts 2% of visitors into customers. Your competition can afford to bid $2.00 per click to break e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ven. (The worst part is… Your competitor can out bid you at $1.01 per click and earn a $0.99 profit p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r visitor, while you are just breaking even at $1.00 per click!)

The bottom line is this…

If you do

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uble your website’s conversion rate, you double the effectiveness of every marketing dollar you spend

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An area that causes some cleaning contractors to scratch their heads, is the best way to clean marble floors. Asking janitorial supply houses or stores that sell marble flooring will almost always lead to different answers. This article explains the right way to clean and protect marble floors.

A new way of web advertising for breweries: pixel marketing. Share your beer labels with the world on the Internet using this modern advertising option.

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