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A great manager is someone who can provide direction for a team in a results oriented environment and due so with ease. There are many managers in positions of authority who are terrible manager

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s and certainly not great managers. Because of this the truly great managers are always in high demand and can expect to earn more than their peers.

I believe there are three types or categorie

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of managers.

You obviously have the bad managers, whom typically don’t last long in any position of power. They are erratic in behavior and cannot or don’t understand how to be effective and p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oduce results in a leadership role. They cannot separate their ego from their job functions and have very high turnover rates for both their careers and their team members.

Surprisingly enough

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

there are many bad managers in senior level positions, which mystifies me to this day. Perhaps that is the reason we have corporations that make many operational mistakes that a business 101 gra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uate wouldn’t dream of making. Just because someone has tenure doesn’t mean they are efficient directors of talent or know how to effectively manage people. The bottom line is they snuck under

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he radar somehow and their deficiencies will be discovered sometime in their career guaranteed.

The Mendoza line for managers would have to be the good managers. These are your “B” and “C” stud

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ents in the professional arena. They know enough to get the job done effectively and produce results, but they could do better if they wanted to. True, they are a notch above the bad managers a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d their turnover is not as alarming, but they will never clearly embrace the overall big picture or exceed the long-term goals.

They are often content in the position they have and are comfortab

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e where they are in their career. They are very reliable and absolutely necessary for a fully functional team in any organization. Their biggest downside is the extreme compassion they show for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

everyone and sometimes this can get them distracted for caring too much about the wrong things in operations. Everyone loves these managers and they are a valuable tool to boost morale and team

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

building.

The highest level of any manager is the great manager. This is the manager that consistently exceeds expectations because they have a clear perception of what they can deliver and whe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. These are the rock stars that produce time and time again and are the envy of all their peers. Because they understand how to delegate, motivate and follow up, they can achieve the bottom lin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

results far quicker than their counter parts and with much less energy expended. They are always awesome coaches and leaders, but they can be misunderstood in their practices. Not everyone und

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

erstands the whys behind their actions and great leaders are often forced to make quick decisions, which could be unfavorable but necessary.

Without the great managers it would be impossible for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any production to exist and the long-term goals accomplished. They are the captains, which sail their ships into uncharted waters and somehow still know where they are going. They know what it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

akes to get the job done and how to succeed. They are the winners and have the mindset that any mistake or misjudgment can be overcome with the right action plan.

They are the rare and valuable

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

assets that many corporations need to be successful and generate most of the company revenues. They will not falter in any given situation and are unafraid of taking new actions or thinking out

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ide the box. They also aren’t fearful of ruffling a few feathers to get things done. Without them we would have no economy or existing businesses to speak of. They are truly a diamond in the r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ugh!

In conclusion, if you are a manager, which type are you?

A truly great manger is a master of self-assessment and would already have this question answered with little thought or hesitation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Each time you pick up the phone to execute a collections call, arm yourself with a positive attitude. The energy you portray in your voice will unconditionally dictate the results you receive. Keep a smile on your face, although the person you're speaking with may not be able to see it, they will inevitably hear it in the tone of your voice.

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presence.

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