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Digg It - Where's Your Focus, Money or Customer?
Is your website Really useful?
I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminde
I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new companies he was working with and the great products he could offer and reminde
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d me to go to his website.
When he'd finished, I asked him:-
"what is the purpose of your website?" a question which he couldn't answer.
"does your website tell me what you want me to do when I go there?" - err no was the answer.
"Can I sign up so
When he'd finished, I asked him:-
"what is the purpose of your website?" a question which he couldn't answer.
"does your website tell me what you want me to do when I go there?" - err no was the answer.
"Can I sign up so
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ewhere to hear about what your latest products/services are?" No.
"Can I buy something directly from the website?" No
"Is there a list of your products and services, or reviews of any of them or of the companies you resell for?" No
"Are there any a
"Can I buy something directly from the website?" No
"Is there a list of your products and services, or reviews of any of them or of the companies you resell for?" No
"Are there any a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ticles about what's happening in that industry and the issues I should be concerned about?" No
"So what's the purpose of your site?" Don't know really.
"What do the people that normally go there do?" Can I get that information?
As you can see, his
"So what's the purpose of your site?" Don't know really.
"What do the people that normally go there do?" Can I get that information?
As you can see, his
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ebsite was a complete waste of time.
He's running his own business and supporting his family (and driving a nice Mercedes) and his online marketing is effectively ZERO.
How many people are there online who could help this guy - Thousands? Easily.
S
He's running his own business and supporting his family (and driving a nice Mercedes) and his online marketing is effectively ZERO.
How many people are there online who could help this guy - Thousands? Easily.
S
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
why are so many people failing?
My Answer = Because they put the money before the business.
For most Internet newbies looking to start making money - that's as far as they define their model. There are thousands of people around who can tell you ho
My Answer = Because they put the money before the business.
For most Internet newbies looking to start making money - that's as far as they define their model. There are thousands of people around who can tell you ho
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
w to make a website, where to host it, where to get content, how to create a product, how to start a newsletter, how to buy and sell on Ebay, how to setup an affiliate program, how to arrange JVs and how to get traffic (and all the other aspects of an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
online business) - but even with this knowledge they're failing to achieve their goals.
They need to take action, that goes without saying and there are lots of people not becoming successful purely because they're not taking any action to move them
They need to take action, that goes without saying and there are lots of people not becoming successful purely because they're not taking any action to move them
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
owards their goal, but I think the fundamental issue even before that action is the state of mind that they're in.
I'm sure that any 1/2 decent marketer can tell you that you're not going to make money by 'selling', matching products with peoples nee
I'm sure that any 1/2 decent marketer can tell you that you're not going to make money by 'selling', matching products with peoples nee
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s is slightly different to 'selling', and that difference is responsible for more failing efforts than you can imagine.
My 'rep' yesterday could see so much improvement in his business just by thinking of the needs of his customers (and potential cus
My 'rep' yesterday could see so much improvement in his business just by thinking of the needs of his customers (and potential cus
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
omers) and there are lots of small actions he could take to improve things. Why hasn't he? because he's thinking constantly about 'selling', he's forgottent that having a website is one thing but making money from it by offering people something that
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
addresses a need they have is a different thing.
Since he was kind enough to buy me lunch and a beer I ran over a few things he might like to consider regarding both his online and offline business. He was like a child that had just been given the ke
Since he was kind enough to buy me lunch and a beer I ran over a few things he might like to consider regarding both his online and offline business. He was like a child that had just been given the ke
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s to a sweet shop, he could see the potential and he knew it all made sense - and that he could actually make these changes without too much effort.
So why am I saying all this? (No, it's not to promote my latest product or 'sell' you something)
The
So why am I saying all this? (No, it's not to promote my latest product or 'sell' you something)
The
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e incidents serve as a constant reminder to me of how some people don't realise that permanent changes can be made in an instant (If you've ever been burnt by fire, you'll know how quickly your mind can set up permanent links).
Where we are today is
Where we are today is
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ased on the choices we've made, our future can be however we want it. The only thing that needs to happen is for us to decide what we want. This seems so simple, and for anyone who has come to realise the truth in that short statement knows that the c
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ange can be swift and permanent.
Unfortunately so many people are walking around in a trance feeling like a victim of the world around them that not only do they not take a look around them and see the possibilities, but they build a container around
Unfortunately so many people are walking around in a trance feeling like a victim of the world around them that not only do they not take a look around them and see the possibilities, but they build a container around
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
their world and define its limits.
Money is a means to an end, it's a currency. If you consider your time and happiness as having a higher value then it becomes much easier to set goals which free up your time and allow you to become happier.
If th
Money is a means to an end, it's a currency. If you consider your time and happiness as having a higher value then it becomes much easier to set goals which free up your time and allow you to become happier.
If th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
main thing in your sight is money then you can become caught in a world that revolves around money and restricts your view of the important things in life.
I used to wonder why people didn't 'get it' but now I know that before you can 'get it', you
I used to wonder why people didn't 'get it' but now I know that before you can 'get it', you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
eed to be in the right state of mind open to possibilities.
A guy called Maslo once defined what he termed a 'hierarchy or human needs' which have been the basis for many management, leadership and other training courses. His model outlined the vario
A guy called Maslo once defined what he termed a 'hierarchy or human needs' which have been the basis for many management, leadership and other training courses. His model outlined the vario
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s levels of peoples needs (like the requirement for food and shelter etc.), if you focus your efforts on meeting peoples needs you can find that 'selling' becomes much easier and you feel much better about doing it (which has repercussions of its own)
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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