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The formula for career success is really quite simple.

In fact, success in the world of work requires only that we complete four basic steps. Anyone can do it, given a reasonable amo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

unt of energy and common sense.

They are:

1. Provide a product or service that people (employer, customers, et al) want to buy.

2. Assure quality, always.

3. Guarantee full value

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or the price paid.

4. Make each transaction a pleasure to be repeated.

These four steps apply whatever our career path-- working in a profession or as a salaried employee; serving a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s a salesperson in a retail shop; or operating our own small business.

At this point, a common sense question begs to be answered. If it is so simple, why aren't more people success

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ul?

Well, success does require commitment and hard work, the extra effort, a burning desire to succeed. Success demands an orientation outward to the needs and desires of the market

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, rather than inward to our own immediate gratification. The way to success is simple, but it's not easy. Not everyone is willing to pay the price.

The Four Steps

How about providi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g the product or service people want to buy?

Many of us fail to provide this elementary requirement because we refuse to actually listen to the customer. This happens over and over

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

again whether the buyer is the boss, who hands out assignments; or someone buying our brand of nuts and bolts. Too often we listen, but we don't hear.

Often it is more convenient to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rovide the product we already have on hand, or the one we can turn out easily, rather than go to the trouble to deliver what the customer wants. We are so busy serving our own needs

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and interests that we don't have any time or energy left over for the customer.

What's the story on quality and "value for price paid?"

Quality is discretionary – always. It gets l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ft out sometimes when we try to gain a quick profit by cutting a corner on the ingredients we put in the product. Quality is missing when someone doesn't have the interest or the ene

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gy to stay an extra half-hour after the office closes to check the shipping list or to proofread the memorandum going to the boss.

"Value for price paid" is essential for success, wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ether the price for the case of goods is one dollar or one hundred dollars; whether the job is in the mailroom or in the boardroom. If we are interested in success, there is no plausi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le reason for not delivering quality and value for price paid.

Perhaps the easiest of all the elements in the success formula is the one having to do with attitude: "smile ... be fri

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

endly." Anyone can make it "a pleasure to do business."

Take the most obvious example of this reality. Salespersons in retail stores usually work on commission. Their success is a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

irect line from what they sell to what they earn.

It doesn't take a brain surgeon to figure out that the friendlier and more helpful a salesperson is, the more they will sell and the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

more they will earn (i.e. the more successful they will be).

Being courteous takes very little effort. It is the difference between "What do you want?" and "How may I help you?" I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

's the difference between ignoring the waiting customer while finishing the joke with another member of the staff or moving briskly to help the would-be-buyer find the correct size in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the desired color, at an acceptable price.

When it is all said and done, our personal success depends directly on our being driven by a goal of delivering benefits for those to whom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

we sell our wares rather than serving our immediate interest.

Anyone can be successful. It is a matter of individual, personal choice. Grab success or leave it for someone else.

XX

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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