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The financial sector in the UK is very very broad - perhaps one of the broadest in Europe - with very few barriers to entry for

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the large corporations who can show a high degree of financial strength. One group of companies who have really opened up to th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

loans, insurance and general financial sector are the supermarket - with influential giant Tesco again leading the way.

Why ar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the supermarkets so influential?

The main reason why the supermarket giants are so influential is their size, and the fact tha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

they touch almost every member of the population of the UK, on a regular basis. It comes down to that old fashioned human trai

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, ease of access - or laziness as some may describe it!

The more items and services which are available in one shopping trip, t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e more chance of more and more people taking advantage. While shoppers were initially wary of buying financial products from th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eir local supermarket, this scepticism soon disappeared on the back of massive advertising campaigns by the majors. It seems th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t every store you visit now a days offers extremely attractive loans or saving rates.

While the headlines and advertising will

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

efer to Tesco for example, the majority of these services are administered by a banking partner, who will administer the service

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on behalf of the supermarket group.

What Are The Advantages And Disadvantages?

While the pros and cons of this type of service

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

may differ from person to person, there are a few common aspects to consider.

The advantages are fairly simple:

· One stop sho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ping - your every day needs under on roof.

· Attractive rates - because the supermarkets enjoy your custom with or with out any

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

financial services purchases, any additional business they receive is a bonus. That way they can offer very attractive rates, w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ith their traditional banking partners running the service.

· Simple - fill in a form, post, and await their reply.

The disadv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ntages are:

· Lack of advice. The majority of these services are postal application - with no advice given.

· Lack of accessi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ility. While traditional banks offer a walk in service, this is very often not the case with the supermarket financial service

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rms, making them less attractive for many potential customers.

There is no doubt that the supermarkets have given the more trad

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tional banks something to think about, due in the main to their every day access to potential new customers. Customers who are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ften very trustworthy of a particular supermarket brand, while maybe a little less trusting of the traditional banking community

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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