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So you've been doing Reiki for a while now, and your friends and family say you should open a business. This idea is definitely appealing. But you're not sure h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ow to develop a Reiki practice. How can you attract clients - other than the ones you already have, of course? Here are some things to think about when marketin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g your new Reiki business.

First steps Depending on where you're planning to practice, Reiki can be difficult or easy to market. It all depen

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ds on how much the people in that area already know about it. If they don't know much, you'll probably have to do some explaining and maybe give away a few trea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tments to show what Reiki can do.

The pros and cons of free treatments "Freebies" can be a good way to introduce people to the benefits of Reiki. But try not

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to give away too many. There's a weird psychology when it comes to pricing; generally the higher the price the more valuable people *think* something is (whethe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r it really is or not). If you do a lot of free treatments people may not think they're worth paying for. So try to keep your freebies short

- long enough

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or the person to experience the energy but short enough to make them want more
- and be willing to pay for it.

Marketing materials You ca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n get a lot of different kinds of marketing materials, from brochures and stationery to promotional items like pens with your name and telephone number. If you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

have the money to spend then feel free to do that. But when you're first starting out you really don't need that much. Business cards and a brochure should suff

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ice.

Your business cards should include your name, your business name (if you have one), and your telephone number. It's also a very good idea to include a cou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ple of phrases about the services you offer and the benefits of Reiki energy therapy. And unless you're working out of an office, it's *not* a good idea to incl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ude your address. In fact, some local business ordinances specifically prohibit putting an address on a card for a home-based business.

It's really important t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o take business cards with you everywhere you go; you never know when you'll need them (and you may be surprised at the situations where you *will* need them).

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rochures are necessary to explain Reiki to people who don't know about it but don't have time to listen to your explanation.

If you don't want to write your ow

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n brochures check with your professional organization (you did join one, didn't you?). They may be able to supply them. If not, there are also commercially prep

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ared materials that you can order. Just make sure your brochures include your name (and business name, if you have one) and number. If they don't, attach your b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

usiness card. Brochures won't help your business if people can't get in touch with you.

Final thoughts Marketing can be as simple or as compl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

icated as you like. But when you're first developing your Reiki practice there are lot of things to think about, so try to keep your initial efforts simple. Jus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t don't neglect them. They're important to the health of your business - just as Reiki energy itself is important to your physical, mental, and emotional health

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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