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Many of you new to the pharmaceutical sales career search process may not have heard of using a brag book or interview portfolio to win the job. A pharmaceutical sales brag book is si

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mply a way to support or prove the claims made in your resume and within the pharma sales interview.

Think of it this way: your interviewer doesn't know you from Adam...so a brag book

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

essentially validates and corroborates your story within the interview process.

In effect, your pharmaceutical sales brag book is a sales aid - similar to the detail binder

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat pharmaceutical reps utilize when promoting products to physicians. In the same manner that the detail binder backs-up, supports and adds credibility to a rep's sales presentation,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the brag book adds credibility to your resume and supports your assertions of skills, experience and accomplishments.

In fact, the brag book is considered such an essential part of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the pharmaceutical sales interview that if you fail to create one...you'll very possibly fail the interview. PERIOD!

Now, just as a pharma rep utilizes "features and benefits" to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sell a product, you must think in those terms, as well. Your mission is to shamelessly sell your "benefits" (aka achievements) to the hiring manager, and your pharmaceutical sales bra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

book is the key!

Now, on to your next question...what in the world goes in my Pharmaceutical Sales Brag Book?

Begin with your resume; what achievements/accomplishments are st

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ated? For every achievement listed in your resume, provide tangible evidence in any of the following ways:

College transcripts (make sure GPA is a 3.0 or better).

Notes from

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

upervisors documenting achievements, or congratulatory letters.

Annual (glowing) performance reviews from managers.

Detailed sales reports - highlight your sales success in yello

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Photos of awards (plaques) or copies of certificates/awards.

Letters of recommendation from previous supervisors or professors.

Photos of yourself on college/professional s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ports teams.

Copies of paycheck stubs that prove exceptional commission earnings.

Your current or previous business cards, complete with title.

Certificates of achievement fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

courses passed.

Thank you emails or commendations from colleagues or clients.

Now assemble all the documents, in addition to your resume and reference page (co-workers, s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

upervisor's names/titles/contact info), and organize in a logical manner. Next, go to your local copy store to have it spiral bound together (wire spiral) with a professional-looking c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ver. You may also wish to utilize tabs for the different sections, in order to quickly access during the interview.

How to best use your Pharmaceutical Sales Brag Book to your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

advantage?

It's all in the presentation...

Your pharmaceutical sales interview portfolio, or brag book, is best utilized in the same manner a pharma rep would present to a physician

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

In other words, only the most important information (achievements) will be highlighted. Avoid hypnotizing/boring the hiring manager by going over it page by page. ~YAWN! Instead, util

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ize it in response to an interview question. If the manager asks you about your sales aptitude, provide a great example of your sales aptitude .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ceutical-rep.com/pharmaceutical-sales-interview-questions.html">(STAR format) and back it up by pointing to the appropriate, tangible achievement in your brag book. Also, practice

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

using your brag book in response to interview questions. Make sure you know the contents inside and out, so that you may effortlessly find the appropriate section within the interview

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How to start a vending machine business and make it into a profitable enterprise. Follow these steps to set up your own vending business.

Affixing dates on documents is a crucial procedure in inward and outward departments of government agencies and other offices because, at times, there are legal implications associated with such dates. Writing dates manually on a large bunch of documents is labor intensive. Such a task is also monotonous, and therefore prone to human errors. Date stamp is a mechanical device used to address these problems.

Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can become more artistic than motivational, obscuring the sales message. If over-written, they can become over-subtle or over-cute. Certainly, some of the best ads ever created are clever and visually arresting; but good ads must also sell.

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