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Many of us have had a major stumble at some point in our careers. (Okay, well I haven't, but let's just say that I have "a friend" who's made plenty!!) Perhaps you made a b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ad hiring decision, took the wrong job at the wrong time, or trusted the wrong colleague with sensitive information. You had a sense, or a feeling about it, but for whatever

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

reason, you choose to ignore it.

Consider these scenarios:
You wake up on Monday morning, and the name of a former co-worker pops into your mind. You

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wonder what it means, but you brush it off and instead of calling them, you let it go. Later in the week you learn that this same co-worker, who works at a great company, ju

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st hired a new product manager. Yep, you guessed it: the perfect position for you.

And then there’s the job interview you had mixed feelings about, but you went ahead and a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ccepted the job offer anyway – it was just too good to turn down. After a few months on the job, you’re miserable due to your mentally unstable boss who believes you’re out

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o get her job.

Seriously, I couldn’t make this stuff up if I tried. They are actual examples I’ve heard from former clients.

When I ask clients if they knew that something

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

"wasn’t right," they confirm that they did. They can pinpoint the exact moment that their intuition spoke to them. But intuition is sometimes vague. It seems so inconsis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tent with what our heads are telling us that we question it. We ignore it because it’s not in line with the rest of the information we’ve got. It’s only a piece of the puzz

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e, and we just don’t know what to do with it, so we set it aside instead of acting on it.

When we look back, our 20/20 hindsight provides us with the rest of the details. We

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can see, with great clarity, where the puzzle piece fits into the big picture. We can identify what went wrong, and when. Intuition, hunch, or gut – whatever you call it, i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t’s usually much more accurate than your analytical mind.

Your intuitive voice, or inner wisdom, doesn't always make sense or follow logical patterns. It requires a deeper

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

evel of faith to trust it. If you find yourself rationalizing why you handled a project or a situation in a particular way, chances are you're rationalizing against your int

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uition. The rational mind wants to try and understand, while the intuitive mind just "knows."

How do you know when to trust or listen to your intuition? It just takes prac

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tice and a regular connection: Try slowing down and allowing for quiet to reconnect you to your inner wisdom. Try these tips to get your intuitive voice to talk:

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Use your morning shower as a meditative time. Let your mind wander.

With a piece of paper in front of you, and a pen in your non-dominant hand, ask yourself a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

question and then write the answer down.

Find the place in your body that is connected to your inner voice - throat, stomach, chest, heart - and then pay attention

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to this physical cue the next time you sense it.

Connect through physical movement. Some people find that walking, yoga, dancing, bicycling or any type of physica

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

activity helps them tap into their intuition.

Invite your intuition to make a collage of pictures from magazines. No analyzing or thinking too much about it. A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sk your intuition to guide you.

Keep an intuition journal. At the end of each day, write down one thing that you sense came from your intuitive voice.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Don't make yourself nuts! Set reasonable financial goals for your business. It doesn't have to be complicated.

Want to get your calls returned? Quickly? These seven tips will add top-notch courtesy to your voicemail practices and increase your likelihood of getting your calls (happily) returned.

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