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While screening candidate resumes at a recent SalesTrax Recruiting Event, I was struck by how many candidates had unknowingly undermined their interviews by what they had written

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in the opening paragraph, commonly known as the “objective statement” of their resume. Here are a few of them, and what they mean to a veteran sales recruiter:

“To utilize my pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ofessional skills while learning new functions in a corporate setting. Also, to obtain a position which is rewarding and beneficial, with the potential to move into upper managem

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ent.” Translated into recruiter-speak, it reads “I’m new in sales and am looking for handholding and high compensation, and really don’t want to sell anyway so I will leave if I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

don’t get a comfy middle management job soon.”

“To obtain a position that will allow me to utilize my development skills while giving me the opportunity to grow within an organiz

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ation,” which to a recruiter means “this is all about me and I’m not really in this for you.”

“My objective is to align myself with a successful and profitable company.” Transla

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ted, means “I got laid off somewhere before and not being a risk taker, don’t want to be with a developing or emerging company, or selling a new product or service.”

“To obtain a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n entry level pharmaceutical sales position and learn the tools necessary to advance in the industry.” This means “I haven’t taken the time to research the qualifications to get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

into this industry so this is a shot in the dark and because I specifically named the industry in my resume I’ve closed off other possibilities at this recruiting event.”

As you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can see, well intentioned candidates can undermine their attempts by starting their resumes off with statements that instantly tell veteran recruiters whether the candidate may be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

an “I” player or a “we” player, or, whether the candidate is serious about a sales position with their company or is just passing through.

In their defense, these candidates may

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

not have known enough about individual companies at multiple company recruiting events to write a passionate objective statement, or may have just been trying to be general in th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eir approach. Whatever the reason, the damage has been done in the eyes of the recruiter.

Here’s my suggestion. With few exceptions, the objective statement in a sales-related

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

resume has outlived its usefulness. Unless you are applying for a specific position in a specific city, (I am applying for the National Sales Manager position for ABC Company in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Detroit) I would consider leaving the objective statement off your resume.

Why? The fact that you applied for or came out to interview with sales recruiters implies that you are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

looking for a sales position, and the achievements or experience listed on your resume indicate how qualified you are for their position. Therefore, stating the obvious in your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

objective statement is redundant and in most cases (see examples above) can only hurt you.

Recruiters know that previous experiences and activities tend to predict future experie

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nces and activities and therefore, they look for patterns of success in resumes. Your resume should be a living document espousing your achievements and awards, and sales goals a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd numbers. Copies of documents supporting those accomplishments should be attached to the resume. That way, a recruiter can visually see what you’re capable of and will have to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ask questions to determine your underlying motivations. This gives you a little more opportunity to sell yourself, because you didn’t ruin your chances in the opening paragraph.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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