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Credit card companies offer varying benefits and promotions to entice their customers to use their credit cards not only in thei

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r everyday purchases but also for major buying decisions.

One of the promotions that credit card companies have is the rewardin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of points to their users for every purchase that they make.

Different credit cards have different product features, benefits a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd ways of providing rewards to their users. A frequent traveler credit card that is made available in the market to those who a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e frequently flying can avail of the rewards points their card companies provide to them by converting these rewards to frequent

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

flyer miles. These frequent flyer miles is then converted to actual miles that can be redeemed from airline companies that is c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

-sponsoring the credit card promotions with that credit card company. The frequent flyer miles are not always equivalent to the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

actual miles required to travel to particular destination. Some credit card companies reward the credit card user with 1 flyer m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le for every dollar spent on his purchases. Different purchases mean varying reward points. Retail companies that may also co-sp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

onsor those credit cards available in the market today may have higher reward points equivalent for purchases made on those cred

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t cards to promote the sales of their products too.

Citing the frequent traveler credit card rewards system for example, a card

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

user who purchases groceries, gas or technically his daily purchases, may have an equal travel reward points awarded to him for

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

every dollar he spends on his regular purchases. On the other hand, should he ever buy plane tickets from an airline company co-

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sponsoring the credit card he’s using, the reward points that he may earn may be higher as this is also one way to help promote

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he airline company’s latest promotions or travel packages.

Once an individual credit card user has accumulated enough points fr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

om his purchases, he may then redeem them for equivalent rewards. The higher the accumulated points, the higher the value of the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

reward he may redeem. Appliances such as a big flat screen tv or electronic gadgets such as a notebook PC are some of the possib

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le rewards that credit card companies may offer their users when they redeem their rewards points. For smaller accumulated rewar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s points, a not so frequent credit card user may also redeem their points for rewards of smaller value such as a personal wall c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lock or a desk calculator. Credit card companies have different rewards for various points accumulated on a specific time period

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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