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The age of credit cards had added convenience for society, but also some very real risks of fraud and misuse. Whi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le shopping on the Internet, for example, there isn’t anyone to match up the credit card with a driver’s license o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a face, and anonymity can mean that anyone is using that credit card number.

To fight back, credit card companie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are using security measures to be sure that the person buying items is actually the same person that is signed up

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for the card and the bills that come to their house.

What is CVV?

CVV stands for Credit Verification or Validati

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n Value. All major credit card companies started using CVV in order to validate the identity of the user when the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

physical presence of the card or cardholder is not necessary.

Visa and MasterCard include a three digit CVV on t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e backs of their cards in the signature panel and Discover does the same thing. American Express includes a four

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

igit CVV on the fronts of their cards in varying locations.

But how does this help with fraud?

The thing with th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

CVV is that it allows the retailer to see that the customer is actually in the presence of the card. Since the C

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

V is only listed on the actual card, the person using the card must have the card in their hand when charging a pu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rchase.

Many online retailers have included a separate box for customers to fill out with the CVV in order to be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ure that the transaction is valid. When used along with the credit card number, more fraud is thwarted because it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s a double check system.

While this doesn’t help when the actual credit card is stolen, it does help to cut down

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n transactions that are made by those that hack into computer systems for credit card numbers. This information s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ealing used to mean that thieves could charge hundreds of dollars of merchandise without a problem, but now, they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

need even more information than they might be able to get.

Where else is the CVV used?

And while the Internet ha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gotten the most attention for the CVV, purchases over the phone or by mail order can also be made more secure wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

this extra information.

If you have trouble locating your CVV, you can contact your customer service center with

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the number listed on the back of the card, but generally it’s easy to see where there are extra digits on the card

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When online audio first became available, it was available only in form of discrete files that took up a lot of space. The size of your message was limited. This was especially true in the days before 1GB RAM become commonplace. There was a time when a home computer was restricted to 16KB. However did we manage! Yet 48K was high tech in those days. Customers would not download files just to hear your sales message, so it was dead before it hit the water. Now, however, we have streaming audio, and file size is no longer a problem. The sound file is streamed over the internet in packets that are replayed ....

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