What's Your First Marketing Piece?

When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? Website? Direct marketing package? Postcards?

Trade Show Giveaways

Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services.

The Power of Stories

One of the most engaging ways to talk about your business is by telling stories about your clients and how you helped them. Most of us love to tell and hear stories.

The 3 P's Of MLM Marketing

There are 3 fundamental things you must consider when creating any mlm marketing campaign. If you are missing focus on any one of these components you will reduce yourself to achieving only little or moderate success.

Simple Marketing Ideas utilizing Performance Marketing Solutions

Businesses would benefit from using a methodology that consists of basically three elements:
1. Market Definition
2. Market Calendar
3. Linkage of Resources

How To Use 'Voice Advertising' On Your Business Websites To Increase Sales Dramatically

Integrate voice into your website and up your online sales substantially. There is no substitute for having voice on your web pages, emails and newsletters.

What Is The Cost Of Consumers Time

New technology is making things faster and faster, but instead of increasing - our available time is constantly decreasing. And this happens to us as marketers, but it also is happening to our consumers - they face the same challenge. Their time is becoming a scarce resource, which they are very careful where they are investing it in.

The Power of Publicity - Finding Your Media Niche

Whether you are the owner, manager, or public relations director of a company, chances are, you're always looking for ways to get your name in the public eye.

Some Innovative Thoughts On Consumer Loyalty

Are our consumers faster in learning and utilizing all the new features technology has to offer than we are marketers are? Are we reaching our consumers where they really are?

Do You Need A Toll Free Number Service For Your Business?

All you need to know about Toll Free Numbers

A More Effective Business Card

In my life I have literally collected thousands of business cards. When I look through them, I hardly remember the person or business at all! Shouldn't a business card reflect who you are and what your business does?

Two Part Promotional Product Marketing Strategies

Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, they are more likely to buy from you.

The Law of Fence-Jumping

In a face-to-face sales presentation, prospects inevitably have certain objections or fears about buying a particular product or service, AND-OR about selecting the most qualified supplier. A skilled salesperson is a master at overcoming these objections. But is your salescopy as good as your pitch?