D.I.Y. Production I - Vendor Selection

In our industry, one of our jobs as design experts is to maneuver pitfalls that arise for our clients both experienced and inexperienced. There are four primary areas where we provide this kind of guidance to our clientele; strategy, conceptualization, layout and production. The funny thing is the most detail-oriented area, production, seems to be the one arena where many clients retain an overwhelming do-it-yourself mentality.

Trade Show Shipping Terminology

In order to ensure that your booth arrives on time and at the right place, it is important that you are familiar with the shipping terminology that is commonly used in the portable trade show display industry.

Voice Talent - Who Should You Hire?

Don't think for a minute that all vocal talent is exactly alike. Hiring a voice over artist is not like hiring a plumber. The result you get with one plumber should be what you get with any other plumber-an unclogged drain, a repaired pipe, a fixed problem. A voiceover project is very different, however, because there are so many ways it could be done. Therefore, anyone who needs to hire vocal talent should first know what they need.

The Power Of Joint Ventures

A joint ventures is a cooperative way to use each other's expertise and networks to build a thriving business.

The Green Scarf

We see and register things selectively based on our own filters and needs. That's why it's so important to be able to put yourself into the minds and shoes of your potential clients and figure out what's most likely to catch their attention because they relate to it in some way.

Trade Show Giveaways

Trade show giveaways or promotional products are an excellent way to ensure that your company is memorable, but only if they are used correctly. You do not want your company to be remembered as the group who was more focused on their stress ball than on their products and/or services.

Table Covers and Table Throws

Controlling the table cover that your trade show tabletop display sits on is of the utmost importance. Why let the show managers dictate 20 to 30 percent of your booth's look? And if that 20 to 30 percent is hideous, they dictated your entire look.

Differentiation Can Be a Niche Market

So many times I spoke to customers over the counter who travelled miles to our store for the rare part for that rare car that no one else had. Or because they knew from experience that no one else would have the part they started with us first.

How to Set-Up a Trade Show Display for Your Products

When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for participating in trade shows are (1) to increase name recognition for your company and (2) to generate leads.

7 Ways to Keep Customers Coming Back to Your Site

Discover how targeted online content, that engages your customers, is a smart way to encourage regular visitors.

Trends in the UK Wood Panle Market

The UK wood-based panels market grew by 26% in value terms between 2000 and 2006, showing moderate but consistent growth of between 2% and 4% per annum, apart from 2003-4 when growth reached 11%.

How to Build Your Business Through Forums - Using Forums to Promote Your Website

Learn how to promote your online or offline business using internet marketing forums. Find out how to access internet marketing forums and how to become a part of these communities. Forums provide many opportunities for free advertising and product promotion that will help you build your online business. This also helps to build your money making email list and affiliate teams.

CPM IS Dead

Using CPM is like handing out fliers. You know they’re also called throwaways, right? That says it all. It’s quantity over quality. Get over CPM today.