How Much Time Should You Spend On Marketing?

As a solo-professional or small business owner, you have many responsibilities. Not only do you have to run your business you also have to market that business. But just how should you divvy up your day?

Advergaming - What It Is, and Why It Could Make You Serious Money

Advergaming is an interactive advertisement - a video game that promotes a certain brand, company, or product. There are several different ways marketing and gaming come together. One way works a bit like product placement in the movies - a product appears in the graphics of a game.

You'll Never Be Fully Client Attractive When You Worry What People Will Think

Are you sometimes worried about taking action towards the things you really want in your business? Some solopreneurs go for their goals with enthusiasm- but many more sabotage their own marketing by worrying about what others think of them and then taking no action at all. If that's the case for you, use my little solution for BIG results to get yourself moving.

Business Internet Success Secrets? Phooey!

If you do a Google search on the word 'secret' you will find over 92-million websites revealing a plethora of secrets about one thing or another. You will find trade secrets, supermarket secrets, relationship secrets, house-buying secrets, nutritional secrets, safelist secrets, marketing secrets, health secrets, advertising secrets, and the list goes on ad infinitum.

Words In Copywriting and Sales – The Value of One Word Versus Another

The words you use are very important in your marketing and sales. Some words will drive customers to your wallet in hand, while others will send them running and screaming. Find out which ones work and which ones don’t in this informative article.

Guarantees In Marketing And How You Can Use Them To Increase Your Profits - Response

All too often people overlook the power of guarantees in their marketing. In this article you will discover how you can use guarantees to improve your response and profits!

Direct Response Marketing vs. Traditional Image Marketing: Which Is Better?

Are you frustrated with your response to your advertising? Read this article to find a better way to put money in your pocket right now. Learn the differences between Image-Based marketing and Direct Response Marketing.

How To Put Together A Promotional Campaign When You Are Not Using A PR (Or Other Marketing) Agency

Marketing is all about common sense. Communicating to your audience is all about understanding who they are and how they pick up messages. Simple. Read this article to find out how.

Key Message Sales Copy Platforms-The Secret To Increasing The Power of Your B2B Marketing Materials

Creating consistent selling statements throughout your B2B marketing materials can be difficult. Especially when you’re under the gun to produce a sales letter by the end of the week and a brochure by the end of the month - not to mention a print ad that’s due ASAP. The solution is creating a comprehensive key message sales copy platform that serves as the “master message document” for your product, from which you can write all your marketing pieces.

Social Bookmarking Networks Are Killing Your CPC

Mostly no one knows on why they have a low CPC. Well this article will tell you exactly why you have a low CPC depending on one factor that google looks in on your site states.

The American Residential Furniture Market - Forecast to 2015

The value of the furniture market in the United States amounts to an estimated $80 billion measured at retail prices. Of this, 38.0% is wooden case-goods (mainly bedroom furniture), 33.9% is upholstered furniture (mainly chesterfields and matching chairs), 17.1% is mattresses and foundations, and the remaining 11.0% is metal furniture (mainly outdoor furniture).

Ebook Development - 7 Significant Parts of a Profitable Ebook

Have you considered creating an ebook, but aren't sure how to get started? Let me show you the seven significant parts of an ebook and help you get started putting your thoughts in print.

Why Copywriters Should Never Pursue Clients

If you're in any type of business that does prospecting or pursuing clients, your best chance for making money is to avoid this marketing mistake I had to learn the hard way.