Entrepreneurs – Do You Really Need A Marketing Strategy?

Do you have Marketing Strategy? Do you, like many other entrepreneurs think that you don’t need one? Or do you just not know how to write your own Marketing Strategy? No surprises that a Marketing Strategy is a key part of your business strategy. So how do you write your own Marketing Strategy?

Split Testing - The Wild Card Approach

A/B Split testing is an important tool to strengthen your advertising. If you are not currently testing the messages in your ads, website, etc, then you are leaving money on the table. I advocate a slightly different approach to split testing called the Wild Card approach.

Why Use Product Promotions?

We all know that one of the most important parts of advertising is getting your name out to prospective customers - but why use product promotions for that purpose instead of a different method?

Why Custom Promotional Products are Best

Promotional products are a good way to get customers to notice you - and can be as simple as a piece of candy or other small object - but here's why custom promotional products are best.

How to Pick Promotional Items for Your Business

There are a few basic staples of promotional items - pens, pencils, notepads - but how to pick promotional for your business that will really stand out among the rest is another matter.

Life Can Be A Beach - For Your Promotional Campaign

The summertime offers a host of opportunities for you to show off your brand or promote your message. Take advantage of this fun time and expose your logo to hundreds.

Top 10 Habits of a Database Marketer

Name your most valuable company asset: Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. That's because the fastest way to grow your business exponentially is to squeeze every drop of profits

Guaranteeing Your Failure in the Mortgage Business

There is no one that is preventing you from succeeding in the Mortgage Business. Only one thing can stop you. Here are the details...

6 Ways To Create A Powerful, Persuasive P.S. For Every Direct Response Promotion

The PS is an important part of any direct response promotion. If it's used properly, the PS can convince your prospect to sign on the dotted line or type in their credit card number.

Marketing Tips for Your Company Website

Nowadays, staying competitive involves more than just having a website - retailers need to maximize their web presence. This involves a combined effort of leveraging your website, integrating online and offline marketing efforts, and communicating effectively online.

Create a Simple Custom Business Card

Why let a business card template define your business? You can easily create your own custom business card using this creative technique.

Love Thy Customer

Providing first-class customer service is the most important thing your business can do. Customers demand more from less and they don't even tell you. It's never been more important to learn this if you want to achieve targets, fend off competitors and nurture a more successful business.

10 Causes of Marketing Mould

There is always so much to do in business that it's difficult to know which bits really need your attention. With this simple guide from Tangerine Trees, you can see the areas of your marketing effort that could make a big difference to your success: