Diet Product Infomercials

Among the host of products promoted by infomercials, the most common are diet products. There has been a proliferation in the number of infomercials promoting such products that reflect an increasing consciousness among people about their dietary habits and lifestyle.

Tips for Buying Low Cost Full Color Printing and Direct Mail

Remember back in the day when you had to drive from print shop to print shop to find the best deal on full color printing?

Sometimes I like To Be Teased

Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curiosity and worry that it is an important document is enough of an incentive to break out the letter opener. But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.

Do You Know How To Make Direct Marketing Work For You?

It's tough for any business to do without direct mailing these days. Used effectively, this is your trigger to sales.

A Special AGEL Message from MLM Legends Ann & David Feinstein

In an extraordinary unconventional move in the MLM industry, AGEL continues to break industry records and has launched in 38 countries with the recent addition of 20+ European nations. There is a real window of opportunity here NOW, to get ahead in the race, before most people even know there is one.

Direct Marketing - Keep them Reading

Brief primer on copywriting for direct response

Direct Mail - Don't Forget The Envelope

Good reasons why you should plan your envelope with the same care as the design and copy.

Sweepstakes Making B2B Marketers Winners

Software marketers tend to stay away from sweepstakes. There is a good reason for this. But because the use of sweepstakes is a powerful tactic to convert prospects into customers, I tracked down which sweepstakes B2B marketers are using to make their jobs easier. I also reveal why sweepstakes are such a powerful tactic, and why you need to consider them.

Medical Business Mailing List

According to a research every year hospitals and related institutions spend billions of dollars on equipment, supplies, and services. In fact US alone has spent $1.7 billions on total health care in 2003, and topped 15% of the GDP for the first time. About one third of this, which was some $516 billion, was spent directly on hospital care, and another $20 billion on major equipment. Thus a mail list can always help to target the general and special products, to lucrative-specific and niche market.

MLM Training - Who Needs It?

Proper MLM training, not just hype, is critical for your success. Most network marketers jump in without the proper training; make sure you do what the successful do- get trained!

Real Estate Postcards: When Should I Mail?

This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

Postcard Marketing Success Tips

Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very low-cost if you follow these 5 proven tips.

Split Testing - The Most Powerful Marketing Strategy You will EVER Learn

Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called...