The Pros and Cons of Mortgage Marketing Products

Test Test Test… We learn from our mistakes, success in marketing is weeding out what doesn’t work. There are some programs that will just work better for your company because of how it is structured and the products that you are promoting at the current time.

Don't Push!

A soft sell approach wins far more customers than stalking them ever could.

Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect

Good copywriting is a hunt for the ever-changing heart of your prospect - not the simple techniques of aiming at a visible and stationary target. You must understand what your prospects want most.

Separating the Strategic Men from the Tactical Boys

The average American household and business is flooded with mail every day. In fact, recent studies have shown the average C-level executive receives 37 pieces of mail every day. This number can be startling, especially for those who deal with B-to-B audiences. Although, there is a lot of mail that is delivered daily to any given customer, key techniques in strategic direct marketing can distinguish your piece from the average mass mailing.

Offer Self-Assessments, Not White Papers, in Direct Mail Lead Generation

Are you a business-to-business direct mail marketer looking for something better to offer than white papers? Consider self-assessment surveys.

Consumer Direct Marketing - Don't Leave Your Mortgage Business Without It

You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. There is a better way...

Direct Mailing For Effective Marketing

Direct mailing is very popular among insurance professionals to get easy and fast recognition. It leads them directly into the local market, creating leads, which generates maximum revenues for them.

Sometimes I like To Be Teased

Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curiosity and worry that it is an important document is enough of an incentive to break out the letter opener. But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.

Go Fishing In Your Network Marketing Business

Successful network marketing requires many things but one of the most important of all is to get started.A lot of people put off prospecting and making contact calls because of FEAR.

8 Direct Mail Secrets for a Higher Response Rate

To be successful with direct mail sales letters, there are several strategies you can use to increase response rates.

Beyond Demographics: Using Funnel Vision To Improve Your Marketing

Smart companies rely on funnel vision for their marketing. By starting with the broad demographics most businesses are intimately familiar with, then drilling down to the idiodemographic characteristics of your ideal prospect, your marketing message pierces to the heart of her motivation.

Real Estate Postcard Q&A - Most Effective Postcard Strategy

This following question came from a Q&A survey I sent to more than 3,000 real estate agents. The survey pertained to real estate postcard marketing. From hundreds of responses, I compiled a list of the most commonly asked questions. This is one of those questions.

Free Leads - How To Attract Financially Qualified Leads For Free

Buying leads from online vendors equals death for your business. There is only one concrete way to build your network marketing business and that is a funded proposal. Funded proposals allow your leads to pay for themselves. They create an environment where your leads will call you instead of the other way around.