Small Business Marketing Review - Strategic Database Marketing

Undecided if database marketing is right for your small business? Unlike many of the marketing recommendations we make, database marketing really isn't a good fit for every small business. But we can suggest a book that can help you decide.

Real Estate Postcards - 75 Ways to Improve Your Response

Real estate agents have used postcard marketing for decades. A real estate postcard campaign can be affordable, manageable and effective, all at once! Here are 75 ways to make your postcard campaigns even more successful.

Keeping Direct Marketing Information Products Up To Date

Direct marketing information products are some of the most popular – and profitable – online products you can sell. By capturing your knowledge and experience, you can create powerful direct marketing information products that appeal to tastemakers in your industry niche. However, trends and best practices in direct marketing change quickly and frequently.

Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail

The real estate postcard question that follows came from a survey sent to more than 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions ... including this one.

Coupon Booklet Direct Mail Costs

Well most people do not realize that coupon books that go out by direct mail have a little bit of give in their prices and you can negotiate a more favorable direct mail cost if you will simply discuss this with your direct mail coupon company compiler account executive.

Marketing Isnt Being Nosy - Why You Should Know Your Customers Better Than Anyone

Birds of a feather flock together. The more you know about your customers, the easier they are to find, and most importantly, the better your ability to serve them and offer them what they want.

Build Steady Streams of Qualified Leads

Do you want to build steady streams of qualified leads for your sales force? No matter what kind of marketing you use — direct mail... telemarketing... print ads... radio or TV--the same cardinal rule applies:

Direct Mail Marketing for Window Washing Companies Considered

There is a tremendous amount of competition in the window washing business in most cities in the United States of America. Therefore it is often necessary to advertise your business to stay ahead of the competition and to get the very best jobs.

Direct Marketing for Big Box Stores Studied

Most large big-box store retailers will send out colorful brochures and catalogs as inserts in the local newspaper on Thursdays and it seems we also see them on Sundays. During the Christmas season we see that many box stores use more than one method of advertising to get customers to come in and entice new customers to come in and have a look see.

Notes for Newbies - Part Twenty-Three - Joint Ventures

Here is information on joint ventures every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Test Campaign Result Accuracy – Test Group Sizing – Part II

An approach to size test groups for a campaign has been presented in [Test campaign result accuracy – test group sizing – Part I]. However, how can one be sure that the size of the customer group used (the sample), is sufficient to provide statistically accurate results.

Direct Mail Marketing to Get an Initiative on the Ballot

One of the best uses for direct mail marketing in those little coupon packages, which go out that are sent said to people in certain ZIP codes is to use them to educate the voters on initiatives which are on the upcoming ballot. Often ballot measures and initiatives are reinforced in a voter's mind through direct mail

10 Ways a Small Business Can Use Direct Mail Successfully

Despite the low rate of return, small businesses cannot afford to overlook direct-mail marketing. If it is done correctly, it is affordable, highly targeted, and fairly easy to do.