Recency for Customer Retention on Subscription Based Services

The generic technique of recency analysis, has to be adopted to the different context of every Business: unique Customer lifecycle, product type. In this article we examine the important case of subscription based (or continuity) services. Such services involve the continuous usage by a Customer, often based on a contract. Common examples are: bank accounts, credit cards, fixed & mobile telecommunication services. These services are offered in highly competitive markets, characterised by high customer switching (attrition or churn) rates, which erode the profitability of those who suffer it.

Notes for Newbies - Part Seventeen - Selling From Your Website

Here is information on selling from a website every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Small Business Marketing Solution - Is Database Marketing Right For You

So, how can you know if your company is a good candidate for database marketing? There are three essential questions to ask.

Candy Fundraisers

Fundraising is referred to as the solicitation and gathering of funds from individuals, business, government agencies, or charitable foundations. These types of events are organized to support churches, research facilities, veterans or public servants, students who are less fortunate, human rights groups, or to fund relief efforts for victims of natural disasters. Usually, there would be fund drives or pledges that are broadcasted over the television. There are also families that commit to donate certain amounts for various causes.

Real Estate Post Cards

Real Estate postcards are used as an effective marketing tool for advertising business and consistently generating new clients. Though word of mouth contributes to increase sales and marketing, it is restricted by the number of people with whom the businessman interacts, and also depends on the time the person devotes in networking. By using real estate postcards the networking opportunity is made easier and twice as effective, more so when it is used through email or direct mail.

Real Estate Postcards - 75 Ways to Improve Your Response

Real estate agents have used postcard marketing for decades. A real estate postcard campaign can be affordable, manageable and effective, all at once! Here are 75 ways to make your postcard campaigns even more successful.

Are You Throwing Away Thousands Of Dollars Everyday?

Want to avoid blowing your repeat and referral business and put a bushel of extra cash in your pocket to boot? I thought you might. Listen up.

Two-Step Direct Marketing Will Instantly Increase Your Response

Two-Step Direct Marketing Will Instantly Increase Your Response. A great two-step ad is carefully worded, with only two reasons to exist.

Direct Marketing VS Conventional Advertising

There has always been a great debate between businesses and account executives that sell advertising. Which is better; direct marketing or conventional print advertising? Does one pull in more customers than the other?

Direct Mail Marketing for Non-Profit Fundraising Events

Nonprofit fund-raising events are the hallmark of most nonprofit organizations and they often host these annual events in order to raise much-needed funds for their group. If these fund-raising events are successful the group can propel its work and help those people in need.

Direct Mail Marketing for Television Repair Companies

What type of advertising works the best for television repair companies or apliance repair companies? If you own a television repair company what kind of marketing have you been doing and is it working for you now?

Boost Your Direct Mail Marketing Response Rates with Unilateral Offers, Says Direct Response Agency

Direct mail marketing rules are made to be broken, or so I'm told. So break this one and see what happens.

Direct Mail Marketing and Customer Coupon Addictions

Many times small-business people complain that their direct-mail marketing advertising is working too good and that everyone who comes in seems to have a coupon and no one seems to be coming in who doesn't have a coupon. There could be a couple different reasons for this.