Candle Fund Raisers Are Highly Profitable For Your Organization

Fundraisers are a great way to raise money for your school, sports team or other type organization. What's also nice about them is that they are a very sociable way to earn money for a good cause because you're out there meeting the community. For younger participants, fundraisers can even be an early lesson in sales and marketing.

Recency, Frequency, RFM techniques for Customer Retention & Value Building

Concepts like latency, recency, RFM (recency - frequency - monetary value) are applied many decades, in order to identify the active Customers and achieve higher response rates to Customer retention & loyalty efforts.

Notes for Newbies - Part Four - Your Business Model

Here is information on your business model every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Double Your Marketing Impact And Make Money Fast - By Purposely Damaging Your Products

Want to know about a strange and bizarre (yet highly effective) way to tack on another 5, 10, 15% or more to the response of your marketing promotions? Then listen to this:

What Do You Sell?

Make $1,000.00 to $1,500.00 more on every job.

Real Estate Postcard Ideas - The Information Epicenter

The desire for valuable information is a powerful motivator that real estate agents can use to their advantage. Want an example? Here's a way to use information to improve your real estate postcard program.

Database Marketing - in Search of Statistical Significance

The goal of database marketing is to increase marketing efficiency & Customer lifetime value, with the smart use of Customer data.
Database marketing is based on Customer information related to:
• Customer behavior
• Customer profile & demographics Predictive models based on both behavioral & demographic data, can outperform Customer groupings based solely on behavioral data (like RFM).

Notes for Newbies - Part Fifteen - Your Website

Here is information on building a website every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Direct Mail Marketing

The Internet is a powerful tool. When used wisely, it can spur growth for companies in leaps and bounds. Emailing has revolutionized the way people communicate and has forever changed the pace at which we exchange information or reach out to others.

Candle Fundraisers

Fundraising is the process of soliciting funds from other individuals or foundations to provide for the day to day activities of the organization. You may want to raise funds to support certain activities in a school, to support a scholarship program for underprivileged students, or maybe you want to organize a fundraiser for your church activities like evangelistic meetings or outreach projects. Sometimes you may need a fundraiser to help the needy or victims of natural calamities.

Everything You Ever Wanted To Know About Fundraisers

Fundraising is the term used for solicitation and gathering of monetary funds by requesting from individuals, businesses, charitable foundations or government agencies. This is the primary method used by non-profit organizations to maintain operations. Usually organizations use this method to raise money for religious causes, to fund independent research, to help veterans or injured military personnel, or to fund academic scholarship for students, human rights advocacy, or disaster relief projects.

Direct Mail Marketing Goes Rogue

How fraudsters are using Direct Mail Marketing tactics to rip-off the vulnerable and how you can employ these same tactics to enhance your own legitimate, high-earning Direct Mail campaigns.

Notes for Newbies - Part Nineteen - Traffic

Here is information on traffic every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.