Effective Business Letter Writing

Everyone that owns a small business needs proficiency in writing business letters, whether the owner of the company writes the letters or an employee writes the letters.

Donation Request Letters Are Irresistible When You Enter Shooting

When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders.

Direct Marketing for City Recycling Programs

Municipalities should consider direct marketing and direct mail to reach out to customers and constituents in their districts to spread the word about city recycling programs. The huge blob of bureaucracy is often inefficient in public announcements and public relations. They often spend huge amounts of money in their budget to promote city programs such as recycling programs.

Direct Marketing for Non-Profit Groups Considered

If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase donations to your non-profit. Direct-mail and direct marketing does not just work for businesses, as it is a way to catch people in their homes who read direct-mail and direct marketing packages.

Direct Marketing and Piggy Backing

If you are already in a small business and looking for another inexpensive way to market or advertise, perhaps you want to try direct marketing or direct mail? Have you already done some direct-mail marketing using those coupon packages that are sent out by various companies to certain ZIP codes in your community?

Direct Mail Advertising and Envelope Barrier Strategies

In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.

Direct Mailing and Direct Nailing

Using targeting software and carefully studying your demographics you can really increase your direct mailing and direct marketing results. There are many great software makers and demographic data companies, which run in ESRI’s ArcView, ArcBus and ArcData.

Lead Generation Is a Full-Time Job

There are endless sources that tell you how to set up a marketing plan, how to select your target market, how to reach your target market, etc. It is true that everyone needs a marketing plan, but there may be other ways to find customers.

The Power Of Face-To-Face Marketing: Using Exhibitions As A Form Of Direct Marketing

The power of face-to-face direct marketing should not be underestimated and the exhibitions provide the perfect opportunity for this. What are the benefits and strengths of Exhibition direct marketing.

Real Estate Postcard Marketing In Three-Part Harmony

Real estate agents have been using postcards to market themselves for decades. But why is it that some agents succeed time and time again, while others fail? What's the secret to postcard marketing success?

Notes for Newbies - Part Two - Your Product

Here is information on identifying products every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Real Estate Marketing Postcards - 3 Powerful Strategies

Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. Here are the top three.

Notes for Newbies - Part Ten - Your Dream

Here is information on living your dream every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.