Direct Mail 04: Finding a Niche Market for Your Product or Service

The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. A niche market can make you rich in mail order and direct mail too.

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Donation Request Letters Need Suspense To Keep Donor Attention

How would your next fundraising letter perform if Agatha Christie wrote it?

Hurricanes and Direct Marketing Campaign Issues

If your business relies on direct marketing campaigns and uses such companies as Money Mailer to send out coupons you may find yourself in a world of hurt during times of catastrophic hurricanes, which hit nearby regions.

Direct Mail Marketing Company Says Sell Your Offer, Not Your Premium

My wife received an irresistible offer in the mail the other day. So she didn’t resist.

Donation Request Letters Are Irresistible When You Enter Shooting

When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders.

Direct Marketing Associations

Direct marketing is the most dynamic solution today for sales promotion, lead generation, and traffic building, as well as mail-order sales and database marketing. Like in any other industry-related service, associations also govern direct marketing. These associations can also be called partnerships, in which all members advertisers not only advertise their own product, but the products of other member advertisers. This allows all member marketers to enjoy a broad, grassroots audience base.

Do Marketers Need To Be Different To Be Direct?

Marketers are under intense pressure to drive sales results from marketing activity. To deliver the result, marketers are turning to direct marketing, a variation on their core trade. But do the skills of traditional marketers translate into Direct Marketing success? I believe the answer is a resounding no. What’s more, the discipline of Direct Marketing is, unfortunately, suffering at the hands of the uneducated. The reason lies behind a formulaic approach to targeting and segmentation, frequency of message and a failure to explore the creative boundaries and personalisation that only direct marketing can offer.

Neglect the Envelope and Your Direct Response Could Get No Response

You could spend hours on your direct response letter, but if you don't spend some time on the envelope, all your hard work could result in zero results. Find out how to get prospects to open your direct mail.

How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing can be a good way to help your companies profits rise just a little over some time. You can send out mail to people that fit your criteria of people that you are aiming your product at. And then you can see what the response is like.

Notes for Newbies - Introduction

Here is information every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

Using Direct Mail To Effectively Build Your Business

Direct mail is often neglected by many businesses, in favor of email. But direct mail is still a powerful marketing method – one that you can use with great results in your business.

Notes for Newbies - Part One - Your Market

Here is information on targeted markets that every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.