Think You Don't Have What It Takes To Own Your Own Business? Think Again!

The optimism is warranted. A home-based business can give you immense time freedom to be with the ones you love, pursue your interests, or simply earn a good income without having to commute to a job and boss.

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

Direct Mail 03: The Message

In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.

Good Direct Mail Sales Letters Are Like Good Salespeople

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

On-site Mobile Detailing Strategies for Office Complexes

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask?

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Model for Lasting Greatness

To succeed in Direct Marketing, there are factors that are critical to success that should and must be learned, developed, and practiced.

Direct Marketing for City Recycling Programs

Municipalities should consider direct marketing and direct mail to reach out to customers and constituents in their districts to spread the word about city recycling programs. The huge blob of bureaucracy is often inefficient in public announcements and public relations. They often spend huge amounts of money in their budget to promote city programs such as recycling programs.

Direct Mail Advertising and Thursday Advertising Rush

We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Indeed we all throw most of this in the trashcans.

Direct Mail Sales Lead Generation Success Involves Three Numbers

You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly.

What is Direct Mail Marketing and Why Should I Use It to Promote My Small Business

Most small business owners have heard of direct mail marketing, but may not really know what it is. And there’s good reason to consider direct mail to promote your small business. It’s versatile, effective and affordable. It allows you to give prospects one-to-one direct attention, and it allows you more control over growth than nearly any other type of promotion.

Lift Note Advice From A Direct Mail Services Company Copywriter

Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope.

The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

The Bluetooth marketing shakes up the proximity marketing industry by allowing direct contact to end users on their mobile phones with rich and free content sending. The marketing and media agencies are learning about how to use it to get the most.